Description
SWOT ANALYSIS OF KINGSTON
Kingston
Parent Company
Kingston Technology Company
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Committed to Memory
USP
Trustworthiness
STP
Segment
Memory, Solid Devices, USB’s, Flash Card
IT suppliers, Computers Manufactures, Electronic Device Manufactures, Target Group Personal Users
It positions itself as a brand which has reliability, quality, and Positioning reasonable pricing that competitors can rarely match
SWOT Analysis
1. Its superior quality as Kingston qualifies all components and tests all modules in all stages of production 2. Brand recall of the brand is high owing to good advertising and branding 3. Its leadership position in the world in memory devices 4. Own manufacturing division, which is number one in manufacturing Strength memory devices
1. Low profit margins compared to industry leaders 2. Higher research and development costs and capital expenditures Weakness than competition due to vertical integration
1. Increasing demand for larger and more efficient data access and storage devices 2. Rapidly expanding demand for miniaturization of memory and Opportunity increasing speed
Threats
1. Price war among competitors to attract new customers
2. Products becoming obsolete with innovation 3. Piracy and fake products
Competition
1. EMC corporation 2. Moser Baer 3. Seagate Technology Competitors 4. Compuage Infocom
doc_100675306.docx
SWOT ANALYSIS OF KINGSTON
Kingston
Parent Company
Kingston Technology Company
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Committed to Memory
USP
Trustworthiness
STP
Segment
Memory, Solid Devices, USB’s, Flash Card
IT suppliers, Computers Manufactures, Electronic Device Manufactures, Target Group Personal Users
It positions itself as a brand which has reliability, quality, and Positioning reasonable pricing that competitors can rarely match
SWOT Analysis
1. Its superior quality as Kingston qualifies all components and tests all modules in all stages of production 2. Brand recall of the brand is high owing to good advertising and branding 3. Its leadership position in the world in memory devices 4. Own manufacturing division, which is number one in manufacturing Strength memory devices
1. Low profit margins compared to industry leaders 2. Higher research and development costs and capital expenditures Weakness than competition due to vertical integration
1. Increasing demand for larger and more efficient data access and storage devices 2. Rapidly expanding demand for miniaturization of memory and Opportunity increasing speed
Threats
1. Price war among competitors to attract new customers
2. Products becoming obsolete with innovation 3. Piracy and fake products
Competition
1. EMC corporation 2. Moser Baer 3. Seagate Technology Competitors 4. Compuage Infocom
doc_100675306.docx