Description
SWOT ANALYSIS OF KINGS XI PUNJAB
Kings XI Punjab
Parent Company
Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Born to win; Dhoom Punjabi
USP
A vibrant team which players like the Lions of Punjab
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Team with an aggressive mind set to be brave winners
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Brands like Emirates, Coca Cola, Reebok are associated with the Strength team
1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial 3.Lack of domestic players has lead to weaker fan following Weakness 4.Controversies like racial discrimination and problem with Police
1.Utilise and tap more domestic players and rope in good international players 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore Rajasthan Royals Delhi Daredevils Competitors Chennai Super Kings
doc_146728595.docx
SWOT ANALYSIS OF KINGS XI PUNJAB
Kings XI Punjab
Parent Company
Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Born to win; Dhoom Punjabi
USP
A vibrant team which players like the Lions of Punjab
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
Team with an aggressive mind set to be brave winners
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Brands like Emirates, Coca Cola, Reebok are associated with the Strength team
1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial 3.Lack of domestic players has lead to weaker fan following Weakness 4.Controversies like racial discrimination and problem with Police
1.Utilise and tap more domestic players and rope in good international players 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Pune Warriors 4.Mumbai Indians 5.Kochi Tuskers 6.Royal Challengers Bangalore Rajasthan Royals Delhi Daredevils Competitors Chennai Super Kings
doc_146728595.docx