Description
SWOT ANALYSIS OF KINGFISHER RED
Kingfisher Red (Air Deccan) Parent Company Category Sector Tagline/ Slogan USP United Breweries Group Indian domestic sector Airlines The Choice is Simple Lowest Price STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing by the Promoters 2. LCC segment is ever growing in the country 3. Only LCC providing meals on board Strength 4. Leveraging brand presence of Kingfisher Airlines 1. Heavy Debt of Kingfisher Airlines affecting operations 2. Limited number of route and destinations compared to market leaders Weakness 3. It has less market share in the Indian industry 1. Middle Class taking to the skies Opportunity Threats 2. Increasing destinations and reach 1. Strong competition in LCC segment
2. Rising Fuel Costs 3. Rising Labour Costs Competition Go Airline Spice jet Competitors JetKonnect
doc_333299487.docx
SWOT ANALYSIS OF KINGFISHER RED
Kingfisher Red (Air Deccan) Parent Company Category Sector Tagline/ Slogan USP United Breweries Group Indian domestic sector Airlines The Choice is Simple Lowest Price STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing by the Promoters 2. LCC segment is ever growing in the country 3. Only LCC providing meals on board Strength 4. Leveraging brand presence of Kingfisher Airlines 1. Heavy Debt of Kingfisher Airlines affecting operations 2. Limited number of route and destinations compared to market leaders Weakness 3. It has less market share in the Indian industry 1. Middle Class taking to the skies Opportunity Threats 2. Increasing destinations and reach 1. Strong competition in LCC segment
2. Rising Fuel Costs 3. Rising Labour Costs Competition Go Airline Spice jet Competitors JetKonnect
doc_333299487.docx