Description
SWOT ANALYSIS OF KINDER CHOCOLATES
Kinder Chocolate
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Invented for kids, Approved by mums
A milk chocolate for kids, which is small in size and made with good USP quality ingredients STP
Segment
Mothers looking for a good quality chocolate for their kids
Target Group
Small children
Positioning
A good quality, tasty, milk chocolate which is specially made for kids SWOT Analysis
1.More than 60 years old brand 2. High Brand loyalty 3. Trusted brand by mothers for their children 4. Small in size for kids 5.Good quality ingredients, with the goodness of milk 6.Popular brand name 7.Popular parent brand-Ferrero 8.Globally marketed brand Strength 9. Available in variety of packages, i.e. 4 to 40 bars
1.Lack of advertising in emerging markets Weakness 2.Lots of options available hence high brand switching
1.Tap the untapped markets like India 2.Growing concern about heating habits of kids 3.Advertise and market the product in all the markets Opportunity 4.Sponsorship to events, shows and competition for kids
1.Competition from other chocolate brands 2.Rise in cost of raw materials like sugar Threats 3.Inflation may cause fall in sales as chocolate in not a necessity Competition
1.Cadbury Dairy Milk 2.Twix 3.3 musketeers 4.Kinder Bueno Competitors 5.Milka
doc_401473342.docx
SWOT ANALYSIS OF KINDER CHOCOLATES
Kinder Chocolate
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Invented for kids, Approved by mums
A milk chocolate for kids, which is small in size and made with good USP quality ingredients STP
Segment
Mothers looking for a good quality chocolate for their kids
Target Group
Small children
Positioning
A good quality, tasty, milk chocolate which is specially made for kids SWOT Analysis
1.More than 60 years old brand 2. High Brand loyalty 3. Trusted brand by mothers for their children 4. Small in size for kids 5.Good quality ingredients, with the goodness of milk 6.Popular brand name 7.Popular parent brand-Ferrero 8.Globally marketed brand Strength 9. Available in variety of packages, i.e. 4 to 40 bars
1.Lack of advertising in emerging markets Weakness 2.Lots of options available hence high brand switching
1.Tap the untapped markets like India 2.Growing concern about heating habits of kids 3.Advertise and market the product in all the markets Opportunity 4.Sponsorship to events, shows and competition for kids
1.Competition from other chocolate brands 2.Rise in cost of raw materials like sugar Threats 3.Inflation may cause fall in sales as chocolate in not a necessity Competition
1.Cadbury Dairy Milk 2.Twix 3.3 musketeers 4.Kinder Bueno Competitors 5.Milka
doc_401473342.docx