Description
SWOT ANALYSIS OF KID BRANDS
Kid Brands
Parent Company
Kid Brands, Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Essentials for infants and kids
USP
Toys for infants
STP
Segment
Infants’ toys and accessories
Target Group
Infants and children from upper middle class
Positioning
Every toy needed for infants
SWOT Analysis
1. Strong product portfolio due to four subsidiaries 2. Good brand visibility in the segment having a good brand recall 3. Tie-ups with international brands like Disney further enhances brand image Strength 4. Good philanthropic practices
1.Does not have a broad customer base compared to leaders Weakness 2.Limited brand presence in emerging economies
1.Diversify into other genres 2.Special edition toys can be made at their season 3.Museums can be opened for retired toys Opportunity 4. Special exhibitions can be organized at schools
1.Increasing competition from international players 2.Television, online games etc Threats 3.Outdoor games
Competition
1.Barbie Competitors 2.Celebriducks
doc_811278932.docx
SWOT ANALYSIS OF KID BRANDS
Kid Brands
Parent Company
Kid Brands, Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Essentials for infants and kids
USP
Toys for infants
STP
Segment
Infants’ toys and accessories
Target Group
Infants and children from upper middle class
Positioning
Every toy needed for infants
SWOT Analysis
1. Strong product portfolio due to four subsidiaries 2. Good brand visibility in the segment having a good brand recall 3. Tie-ups with international brands like Disney further enhances brand image Strength 4. Good philanthropic practices
1.Does not have a broad customer base compared to leaders Weakness 2.Limited brand presence in emerging economies
1.Diversify into other genres 2.Special edition toys can be made at their season 3.Museums can be opened for retired toys Opportunity 4. Special exhibitions can be organized at schools
1.Increasing competition from international players 2.Television, online games etc Threats 3.Outdoor games
Competition
1.Barbie Competitors 2.Celebriducks
doc_811278932.docx