Description
SWOT ANALYSIS OF KIAH DIAMONDS
Kiah Diamonds
Parent Company
Kiah Diamonds
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
You are the occasion; Celebrate yourself
USP
Excellent bridal diamond designs STP
Segment
Young fashion conscious women
Target Group
Urban high income and upper middle class women
Positioning
Stylish, traditional SWOT Analysis
1. Kiah diamonds is one of the largest diamond polishing companies in India 2. The sync of this jeweler is that it goes with any of the occasion
3. Has won the best showroom in DTC diamond Strength 4. Good advertising and branding by roping in celebrities
1. Despite a popular brand very few stores across India Weakness 2. Limited global market reach as compared to a few other brands
1. Overseas market is huge for Kiah, specially the NRI segment 2.Huge scope of increase in middle east and European markets 3.High and increasing purchasing power of the people 4.Awareness through associations like Miss India competition also can Opportunity makes a large brand recall by customers
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players Threats 3.Fluctuating global economy means loss of sale Competition
1.Ddamas 2.Nakshatra Competitors 3.Stefan Hafner
doc_456486217.docx
SWOT ANALYSIS OF KIAH DIAMONDS
Kiah Diamonds
Parent Company
Kiah Diamonds
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
You are the occasion; Celebrate yourself
USP
Excellent bridal diamond designs STP
Segment
Young fashion conscious women
Target Group
Urban high income and upper middle class women
Positioning
Stylish, traditional SWOT Analysis
1. Kiah diamonds is one of the largest diamond polishing companies in India 2. The sync of this jeweler is that it goes with any of the occasion
3. Has won the best showroom in DTC diamond Strength 4. Good advertising and branding by roping in celebrities
1. Despite a popular brand very few stores across India Weakness 2. Limited global market reach as compared to a few other brands
1. Overseas market is huge for Kiah, specially the NRI segment 2.Huge scope of increase in middle east and European markets 3.High and increasing purchasing power of the people 4.Awareness through associations like Miss India competition also can Opportunity makes a large brand recall by customers
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players Threats 3.Fluctuating global economy means loss of sale Competition
1.Ddamas 2.Nakshatra Competitors 3.Stefan Hafner
doc_456486217.docx