Description
SWOT ANALYSIS OF KIA MOTORS
Kia Motors Parent Company Category Sector Tagline/ Slogan USP Hyundai Kia Automotive Group Passenger Cars, SUVs &trucks Automobile The power to Surprise It is one of the top auto manufacturers in the world STP Segment Target Group Positioning Automobiles for personal and commercial use Middle and upper middle class Reliable Passenger Cars for the masses SWOT Analysis 1. One of South Korea’s largest Automobile producer 2. Among the top 5 Largest Automobile Manufacturer based on its sales 3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, XGames in US 4. Around 42,000 employees 5. Good product portfolio and strong brand presence Strength 6. Has sales of nearly 1.5 million cars per year 1.Past recall of critical components like the Braking System was a concern 2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships 3.Has not expanded aggressively in terms of the geographic reach
Weakness
1.Venture into emerging economies which a huge markets 2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia 3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector Opportunity 4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia 1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares 2. The competitors have better design & technology thus having better differentiation Competition 1.Toyota 2. Honda Competitors 3. Nissan
Threats
doc_116181348.docx
SWOT ANALYSIS OF KIA MOTORS
Kia Motors Parent Company Category Sector Tagline/ Slogan USP Hyundai Kia Automotive Group Passenger Cars, SUVs &trucks Automobile The power to Surprise It is one of the top auto manufacturers in the world STP Segment Target Group Positioning Automobiles for personal and commercial use Middle and upper middle class Reliable Passenger Cars for the masses SWOT Analysis 1. One of South Korea’s largest Automobile producer 2. Among the top 5 Largest Automobile Manufacturer based on its sales 3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, XGames in US 4. Around 42,000 employees 5. Good product portfolio and strong brand presence Strength 6. Has sales of nearly 1.5 million cars per year 1.Past recall of critical components like the Braking System was a concern 2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships 3.Has not expanded aggressively in terms of the geographic reach
Weakness
1.Venture into emerging economies which a huge markets 2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia 3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector Opportunity 4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia 1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares 2. The competitors have better design & technology thus having better differentiation Competition 1.Toyota 2. Honda Competitors 3. Nissan
Threats
doc_116181348.docx