Description
SWOT ANALYSIS OF KFC
KFC
Parent Company
KFC(Kentucky Fried Chicken)
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Finger Licking Good
USP
High variety in chicken meals
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
The best chicken burgers
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.High number of products 3.Hygenic food and quick service 4.Good advertising and marketing Strength 5.Strong trademarks recipes.
1.High fat and high calorie food not good for health conscious people Weakness 2.Franchise management globally is a challenge
1.Introduce better vegetarian products Opportunity 2.Introduce home delivery
3.Venture into newer markets 4.More spending on the resources and development as well as introducing new food items and products.
1.Threat from other eating joints/restaurants 2. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low Threats calories and delicious at the same time.
Competition
1.McDonalds 2.Pizza Hut 3.Dominoes 4.Subway 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_960669874.docx
SWOT ANALYSIS OF KFC
KFC
Parent Company
KFC(Kentucky Fried Chicken)
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Finger Licking Good
USP
High variety in chicken meals
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
The best chicken burgers
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.High number of products 3.Hygenic food and quick service 4.Good advertising and marketing Strength 5.Strong trademarks recipes.
1.High fat and high calorie food not good for health conscious people Weakness 2.Franchise management globally is a challenge
1.Introduce better vegetarian products Opportunity 2.Introduce home delivery
3.Venture into newer markets 4.More spending on the resources and development as well as introducing new food items and products.
1.Threat from other eating joints/restaurants 2. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low Threats calories and delicious at the same time.
Competition
1.McDonalds 2.Pizza Hut 3.Dominoes 4.Subway 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_960669874.docx