Description
SWOT ANALYSIS OF KEO KARPIN HAIR OIL
Keo Karpin Hair Oil
Parent Company
Dey's Medical
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
Aaj se aap ka bhi secret; Jiyo ek nayi zindagi
Keo Karpin also offers growth elements designed to create a strong, USP healthy head of hair STP
Segment
Hair oil – Hair fall control and nourishment
Target Group
All males and females in middle and upper class
Natural product that is helpful for maintaining healthy hair, as well as Positioning repairing damaged hair. Also a non sticky hair oil SWOT Analysis
1. First effective hair fall control, non-greasy and perfumed hair oil in India 2. Strong distribution network 3. Price is not too Inexpensive Strength 4. High consumer loyalty
1. Strong competition in the hair oil market hence limited market share Weakness 2. Limited international presence despite high quality
1.Reduce cost of production through better technology 2.Introduce more varieties 3.Increase marketing and advertisements and have tieups with Opportunity corporate and hotel chains
4.Brand expansion into shampoo and conditioner
1. Lot of close and better substitutes Threats 2.Foreign brands with premium technology entering Indian maret Competition
1.Dabur Amla hair oil 2.Parachute hair oil Competitors 3. Hair and care oil
doc_971230576.docx
SWOT ANALYSIS OF KEO KARPIN HAIR OIL
Keo Karpin Hair Oil
Parent Company
Dey's Medical
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
Aaj se aap ka bhi secret; Jiyo ek nayi zindagi
Keo Karpin also offers growth elements designed to create a strong, USP healthy head of hair STP
Segment
Hair oil – Hair fall control and nourishment
Target Group
All males and females in middle and upper class
Natural product that is helpful for maintaining healthy hair, as well as Positioning repairing damaged hair. Also a non sticky hair oil SWOT Analysis
1. First effective hair fall control, non-greasy and perfumed hair oil in India 2. Strong distribution network 3. Price is not too Inexpensive Strength 4. High consumer loyalty
1. Strong competition in the hair oil market hence limited market share Weakness 2. Limited international presence despite high quality
1.Reduce cost of production through better technology 2.Introduce more varieties 3.Increase marketing and advertisements and have tieups with Opportunity corporate and hotel chains
4.Brand expansion into shampoo and conditioner
1. Lot of close and better substitutes Threats 2.Foreign brands with premium technology entering Indian maret Competition
1.Dabur Amla hair oil 2.Parachute hair oil Competitors 3. Hair and care oil
doc_971230576.docx