Description
SWOT ANALYSIS OF KENNETH COLE
Kenneth Cole
Parent Company
Kenneth Cole Productions Incorporated
Category
Apparel and Accessories
Sector
Lifestyle and Retail
What you stand for is more important than what you stand in; Are Tagline/ Slogan you putting us on; Today is not a dress rehearsal
USP
Dynamic , energetic and innovative clothes STP
Segment
People who are absolutely fearless and love to be playful
Target Group
People having a high purchasing power and an adventurous attitude
Positioning
Experimental , fun , flirtatious clothing with an unexpected edge SWOT Analysis
1. Kenneth Cole has a very well established brand name in the market 2. Customer loyalty stands is extremely high due to their experimental attitude 3. They aren’t very highly priced hence able to target a larger audience 4. They have an extremely strong management which looks after their entire supply chain process providing them recognition in the market 5.They have a large amount of resources and have been able to Strength maintain quality standards along with expansions for a long time
1.The competition in the luxury brand market is going on rising and Weakness they are not able to maintain their position 2. Brand switching is high due to the presence of many players in the
segment, hence limited brand loyalty
1.They have a very fresh and young group of designers who love to experiment 2.Online retail gaining a lot of importance as well as E marketing 3.They can also go in for global expansion and explore unexplored Opportunity markets
1.New and improved luxury brands making a foray into the market 2.Brand switching is high due to many options 3.Even their own brand Kenneth Cole Productions might end up Threats cannibalizing their consumer base Competition
1.Gucci Group NV 2.Nine West Group Competitors 3.Ralph Lauren Corporation
doc_958235750.docx
SWOT ANALYSIS OF KENNETH COLE
Kenneth Cole
Parent Company
Kenneth Cole Productions Incorporated
Category
Apparel and Accessories
Sector
Lifestyle and Retail
What you stand for is more important than what you stand in; Are Tagline/ Slogan you putting us on; Today is not a dress rehearsal
USP
Dynamic , energetic and innovative clothes STP
Segment
People who are absolutely fearless and love to be playful
Target Group
People having a high purchasing power and an adventurous attitude
Positioning
Experimental , fun , flirtatious clothing with an unexpected edge SWOT Analysis
1. Kenneth Cole has a very well established brand name in the market 2. Customer loyalty stands is extremely high due to their experimental attitude 3. They aren’t very highly priced hence able to target a larger audience 4. They have an extremely strong management which looks after their entire supply chain process providing them recognition in the market 5.They have a large amount of resources and have been able to Strength maintain quality standards along with expansions for a long time
1.The competition in the luxury brand market is going on rising and Weakness they are not able to maintain their position 2. Brand switching is high due to the presence of many players in the
segment, hence limited brand loyalty
1.They have a very fresh and young group of designers who love to experiment 2.Online retail gaining a lot of importance as well as E marketing 3.They can also go in for global expansion and explore unexplored Opportunity markets
1.New and improved luxury brands making a foray into the market 2.Brand switching is high due to many options 3.Even their own brand Kenneth Cole Productions might end up Threats cannibalizing their consumer base Competition
1.Gucci Group NV 2.Nine West Group Competitors 3.Ralph Lauren Corporation
doc_958235750.docx