Description
SWOT ANALYSIS OF KELSEY BESPOKE
Kelsey Bespoke
Parent Company
Kelsey Tailoring
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Suit with a difference
USP
Visiting tailor service STP
Segment
Suits for men and women
Target Group
People who want to make suits as per their need.
Positioning
There is nothing like tailored suit. SWOT Analysis
1.Look and feel of the suit designed is personalized 2.Range of color and fabrics cannot be matched by competitors 3. Wide range of choice for customers to choose from. 4. Visiting tailors service so tailoring and trial as per your convenience. Strength 5. Celebrity endorsements.
1. It is a very localized brand and Only strong presence in United Kingdom 2. Weak distribution and availability compared to bigger brands Weakness 3. Limited brand recall due to less advertising
1. Brand expansion in the international market Opportunity 2. Promotion and brand awareness to be done so that more people
are aware 3. Better distribution and visibility
1. Very small player so there are chances of buy-out from the big players 2. People shall go for recognized famous brands offering the same Threats services Competition
1.Black Berry 2.Gibson Competitors 3.Burton
doc_112456576.docx
SWOT ANALYSIS OF KELSEY BESPOKE
Kelsey Bespoke
Parent Company
Kelsey Tailoring
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Suit with a difference
USP
Visiting tailor service STP
Segment
Suits for men and women
Target Group
People who want to make suits as per their need.
Positioning
There is nothing like tailored suit. SWOT Analysis
1.Look and feel of the suit designed is personalized 2.Range of color and fabrics cannot be matched by competitors 3. Wide range of choice for customers to choose from. 4. Visiting tailors service so tailoring and trial as per your convenience. Strength 5. Celebrity endorsements.
1. It is a very localized brand and Only strong presence in United Kingdom 2. Weak distribution and availability compared to bigger brands Weakness 3. Limited brand recall due to less advertising
1. Brand expansion in the international market Opportunity 2. Promotion and brand awareness to be done so that more people
are aware 3. Better distribution and visibility
1. Very small player so there are chances of buy-out from the big players 2. People shall go for recognized famous brands offering the same Threats services Competition
1.Black Berry 2.Gibson Competitors 3.Burton
doc_112456576.docx