Description
SWOT ANALYSIS OF KELLY SPARKS
Kelly Sparks
Parent Company
Kelly Sparks
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Fashion apparel STP
Segment
Premium stylish apparel and clothing for women
Target Group
Upper and upper middle class urban women
Positioning
High fashion clothing SWOT Analysis
1. Unique designs and good product portfolio 2. Upcoming brand name and having a loyalist following 3.Dedicated Department for looking for changing consumer tastes Strength 4. Good brand presence and visibility
1.Needs a lot of financing to build it as a global brand Weakness 2.Has a limited presence in terms of extensive marketing and reach
1.To carve a niche for itself 2. Become more active in the digital segment 3. Take advantage of growing opportunities to enter the emerging Opportunity markets
Threats
1.There is intense competition in this field.
2.Fast change in styles due to intense R&D Competition
1. Gucci 2. Hug Boss Competitors 3. Marks and Spencer
doc_415850086.docx
SWOT ANALYSIS OF KELLY SPARKS
Kelly Sparks
Parent Company
Kelly Sparks
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Fashion apparel STP
Segment
Premium stylish apparel and clothing for women
Target Group
Upper and upper middle class urban women
Positioning
High fashion clothing SWOT Analysis
1. Unique designs and good product portfolio 2. Upcoming brand name and having a loyalist following 3.Dedicated Department for looking for changing consumer tastes Strength 4. Good brand presence and visibility
1.Needs a lot of financing to build it as a global brand Weakness 2.Has a limited presence in terms of extensive marketing and reach
1.To carve a niche for itself 2. Become more active in the digital segment 3. Take advantage of growing opportunities to enter the emerging Opportunity markets
Threats
1.There is intense competition in this field.
2.Fast change in styles due to intense R&D Competition
1. Gucci 2. Hug Boss Competitors 3. Marks and Spencer
doc_415850086.docx