Description
SWOT ANALYSIS OF KELLOGGS
Kelloggs
Parent Company
Kelloggs
Category
Food processing
Sector
Food and beverages
Tagline/ Slogan
Bring out best to you
USP
First company to enter into readymade cereal breakfast segment
STP
Segment
Food- cereal breakfast and beverages
Target Group
Family and children looking for healthy tasty breakfast
Positioning
Healthy and tasty breakfast
Product Portfolio
Corn flakes Chocos Eggo Froot loops Krave All –bran Special k Fiber plus
Brands
SWOT Analysis
1. Product of Kellogg’s are manufactured in 18 countries and marketed in more than 80 countries. 2. Great marketing initiative through various campaigns 3. “Kellogg’s small changes big differences” earth day celebration 4. “Fighting hunger” initiative with Walmart 5. Promotion through various Mascot developed for each product 6. Kellogg’s “heart healthy selection” 7. Has a global workforce of over 30,000 8. High brand recall and top of the mind breakfast cereal brand Strength globally
1. Perception that most of snacks are not filling in nature , they act as complimentary to breakfast but don’t form complete breakfast Weakness 2. Some products are high in sugar content
1. Development of distribution channels in other countries with help of other company 2. Sponsor of International games 3. Creation of Kellogg’s healthy start day 4. Kellogg’s cartoon comic series or cooking show 5. Change in lifestyle of consumers , lack of time increase consumption of readymade food Opportunity 6. Tie-up with restaurants and hotels
1. Increasing competition in readymade breakfast segment Threats 2. Food regulations by government
Competition
1. Quaker 2. Post 3. General mills 4. Torto Competitors 5. Tilo
6. Uncle Sam 7. Nestle 8. Cadbury 9. Familia
doc_474305973.docx
SWOT ANALYSIS OF KELLOGGS
Kelloggs
Parent Company
Kelloggs
Category
Food processing
Sector
Food and beverages
Tagline/ Slogan
Bring out best to you
USP
First company to enter into readymade cereal breakfast segment
STP
Segment
Food- cereal breakfast and beverages
Target Group
Family and children looking for healthy tasty breakfast
Positioning
Healthy and tasty breakfast
Product Portfolio
Corn flakes Chocos Eggo Froot loops Krave All –bran Special k Fiber plus
Brands
SWOT Analysis
1. Product of Kellogg’s are manufactured in 18 countries and marketed in more than 80 countries. 2. Great marketing initiative through various campaigns 3. “Kellogg’s small changes big differences” earth day celebration 4. “Fighting hunger” initiative with Walmart 5. Promotion through various Mascot developed for each product 6. Kellogg’s “heart healthy selection” 7. Has a global workforce of over 30,000 8. High brand recall and top of the mind breakfast cereal brand Strength globally
1. Perception that most of snacks are not filling in nature , they act as complimentary to breakfast but don’t form complete breakfast Weakness 2. Some products are high in sugar content
1. Development of distribution channels in other countries with help of other company 2. Sponsor of International games 3. Creation of Kellogg’s healthy start day 4. Kellogg’s cartoon comic series or cooking show 5. Change in lifestyle of consumers , lack of time increase consumption of readymade food Opportunity 6. Tie-up with restaurants and hotels
1. Increasing competition in readymade breakfast segment Threats 2. Food regulations by government
Competition
1. Quaker 2. Post 3. General mills 4. Torto Competitors 5. Tilo
6. Uncle Sam 7. Nestle 8. Cadbury 9. Familia
doc_474305973.docx