Description
SWOT ANALYSIS OF KELLOGGS FROSTED FLAKES
Kelloggs Frosted Flakes
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Theyre G-r-reat! They bring out the tiger in you Tagline/ Slogan The taste adult have grown to love
USP
Remain fresh for longer duration
STP
Segment
Food- breakfast cereal
Target Group
For complete family
Positioning
Crunchy, sweet and frosty breakfast
SWOT Analysis
1. Promotion through websites, TVCs and print ad campaigns 2. Innovative promotion through applications like stripes banner creator and Nickname generator 3. Promotion through Mascot “Tony the tiger” Strength 4. Come in four different flavors
1. Fake vanilla flavor of Kellogg’s frosted flake not receptive among consumers 2. Bit on expensive side for daily breakfast Weakness 3. A bit high on sugar content present
1. Increasing income of consumers lead to increase in size of readymade food market 2. Change in lifestyle lead to increase consumption of healthy and fast food Opportunity 3. To break boredom from daily routine breakfast
1. Increasing competition by both national and international players in readymade breakfast segment Threats 2. Food and safety regulations by government
Competition
1. Rice Krispies 2. Golden Grahams Competitors 3. Quaker’s Cap’n crunch
doc_105747644.docx
SWOT ANALYSIS OF KELLOGGS FROSTED FLAKES
Kelloggs Frosted Flakes
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Theyre G-r-reat! They bring out the tiger in you Tagline/ Slogan The taste adult have grown to love
USP
Remain fresh for longer duration
STP
Segment
Food- breakfast cereal
Target Group
For complete family
Positioning
Crunchy, sweet and frosty breakfast
SWOT Analysis
1. Promotion through websites, TVCs and print ad campaigns 2. Innovative promotion through applications like stripes banner creator and Nickname generator 3. Promotion through Mascot “Tony the tiger” Strength 4. Come in four different flavors
1. Fake vanilla flavor of Kellogg’s frosted flake not receptive among consumers 2. Bit on expensive side for daily breakfast Weakness 3. A bit high on sugar content present
1. Increasing income of consumers lead to increase in size of readymade food market 2. Change in lifestyle lead to increase consumption of healthy and fast food Opportunity 3. To break boredom from daily routine breakfast
1. Increasing competition by both national and international players in readymade breakfast segment Threats 2. Food and safety regulations by government
Competition
1. Rice Krispies 2. Golden Grahams Competitors 3. Quaker’s Cap’n crunch
doc_105747644.docx