Description
SWOT ANALYSIS OF KELLOGGS FROOT LOOPS
Kellogg’s Froot Loops
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Just follow your nose, for the fruity taste that shows
USP
Fun part of complete breakfast
STP
Segment
Food- Breakfast cereal
Target Group
Family looking for new kind of breakfast
Positioning
Colorful fruity breakfast
SWOT Analysis
1. Brightly colored and fruity cereal 2. Come up with innovative product of cereal straw making milk sipping a fun 3. A fibre, minerals and vitamin rich cereal 4. Colorful multi-grain rings of whole corn flour, wheat flour, and whole grain oat flour Strength 5. Comparatively low priced product
1. Large amount of sugar present on each chunk 2. Fruity flavor is artificially enhanced Weakness 3. Less crunchiness of the cereal
Opportunity
1. Other innovative products like pops or other fruity flavors
2. Promotion through funky mascot to attract children 3. Launching series of Kellogg’s fruity games
1. Increasing competition by both national and international players Threats 2. Original fruits preferred more than flavored cereal fruits
Competition
1. Post fruity pebbles 2. Fruity cheerios 3. Fruit brute 4. Fruity flakes Competitors 5. Trix
doc_595468389.docx
SWOT ANALYSIS OF KELLOGGS FROOT LOOPS
Kellogg’s Froot Loops
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Just follow your nose, for the fruity taste that shows
USP
Fun part of complete breakfast
STP
Segment
Food- Breakfast cereal
Target Group
Family looking for new kind of breakfast
Positioning
Colorful fruity breakfast
SWOT Analysis
1. Brightly colored and fruity cereal 2. Come up with innovative product of cereal straw making milk sipping a fun 3. A fibre, minerals and vitamin rich cereal 4. Colorful multi-grain rings of whole corn flour, wheat flour, and whole grain oat flour Strength 5. Comparatively low priced product
1. Large amount of sugar present on each chunk 2. Fruity flavor is artificially enhanced Weakness 3. Less crunchiness of the cereal
Opportunity
1. Other innovative products like pops or other fruity flavors
2. Promotion through funky mascot to attract children 3. Launching series of Kellogg’s fruity games
1. Increasing competition by both national and international players Threats 2. Original fruits preferred more than flavored cereal fruits
Competition
1. Post fruity pebbles 2. Fruity cheerios 3. Fruit brute 4. Fruity flakes Competitors 5. Trix
doc_595468389.docx