Description
SWOT ANALYSIS OF KELLOGGS FIBER PLUS
Kelloggs Fiber Plus
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Taste the plus Tagline/ Slogan The best tasting fibre is right here
USP
Whole grain and fibre rich diet
STP
Segment
Food- breakfast cereal
Target Group
For whole family
Positioning
Irresistible delicious high fibre food
SWOT Analysis
1. Contain antioxidants vitamin C and E 2. Available in seven different exciting flavors 3. A high fibre diet provides 35% of daily requirement of fibre 4. Available in any time snack option of bar and waffles 5. On the website many video testimonials of various consumers are there which gives confidence to consumers Strength 6. No cholesterol cereal
1. Priced bit on higher side Weakness 2. As a daily breakfast meal can be little boring
1. Increasing income of consumers lead to increase in size of Opportunity readymade food market 2. Change in lifestyle lead to increase consumption of healthy and
fast food 3. Increase category of any time snack options
1. Increasing competition by both national and international players in readymade breakfast segment Threats 2. Food and safety regulations by government
Competition
1. Red river cereal 2. Quaker corn bran cereal 3. Cheerios 4. Nestle fitnesse Competitors 5. Uncle Sam
doc_227160049.docx
SWOT ANALYSIS OF KELLOGGS FIBER PLUS
Kelloggs Fiber Plus
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Taste the plus Tagline/ Slogan The best tasting fibre is right here
USP
Whole grain and fibre rich diet
STP
Segment
Food- breakfast cereal
Target Group
For whole family
Positioning
Irresistible delicious high fibre food
SWOT Analysis
1. Contain antioxidants vitamin C and E 2. Available in seven different exciting flavors 3. A high fibre diet provides 35% of daily requirement of fibre 4. Available in any time snack option of bar and waffles 5. On the website many video testimonials of various consumers are there which gives confidence to consumers Strength 6. No cholesterol cereal
1. Priced bit on higher side Weakness 2. As a daily breakfast meal can be little boring
1. Increasing income of consumers lead to increase in size of Opportunity readymade food market 2. Change in lifestyle lead to increase consumption of healthy and
fast food 3. Increase category of any time snack options
1. Increasing competition by both national and international players in readymade breakfast segment Threats 2. Food and safety regulations by government
Competition
1. Red river cereal 2. Quaker corn bran cereal 3. Cheerios 4. Nestle fitnesse Competitors 5. Uncle Sam
doc_227160049.docx