Description
SWOT ANALYSIS OF KELLOGGS EGGO
Kelloggs Eggo
Parent Company
Kelloggs
Category
Waffles and Pancakes
Sector
Food and beverages
Tagline/ Slogan
There’s an Eggo waffle for everyone at your table
USP
Homestyle frozen waffles
STP
Segment
Food- Anytime Snack
Target Group
Fast moving kids and adults
Positioning
Carry on breakfast
SWOT Analysis
1. Huge range and flavor of 37 products 2. Available in two different size options 3. Claimed to contain no preservatives, no artificial flavors and no artificial colors Strength 4. Owns over 70 percent of the US frozen waffle market
1. Caloric content may be a bit high as per few consumer's Weakness preference
1. Can be used in combination with various dishes 2. Brand extension into other countries 3. Tie-up with hotels, restaurants and cookery shows Opportunity 4. To launch for kids bring it in various new shapes
Threats
1. Increasing competition in readymade and fast to eat breakfast
segment 2. Food and safety regulations by government 3. Brand switching cost is low
Competition
1.Smucker’s 2.Van’s 3.Leslie’s Competitors 4. Obama Waffles
doc_778730707.docx
SWOT ANALYSIS OF KELLOGGS EGGO
Kelloggs Eggo
Parent Company
Kelloggs
Category
Waffles and Pancakes
Sector
Food and beverages
Tagline/ Slogan
There’s an Eggo waffle for everyone at your table
USP
Homestyle frozen waffles
STP
Segment
Food- Anytime Snack
Target Group
Fast moving kids and adults
Positioning
Carry on breakfast
SWOT Analysis
1. Huge range and flavor of 37 products 2. Available in two different size options 3. Claimed to contain no preservatives, no artificial flavors and no artificial colors Strength 4. Owns over 70 percent of the US frozen waffle market
1. Caloric content may be a bit high as per few consumer's Weakness preference
1. Can be used in combination with various dishes 2. Brand extension into other countries 3. Tie-up with hotels, restaurants and cookery shows Opportunity 4. To launch for kids bring it in various new shapes
Threats
1. Increasing competition in readymade and fast to eat breakfast
segment 2. Food and safety regulations by government 3. Brand switching cost is low
Competition
1.Smucker’s 2.Van’s 3.Leslie’s Competitors 4. Obama Waffles
doc_778730707.docx