Description
SWOT ANALYSIS OF KELLOGGS CRISPIX
Kelloggs Crispix
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Bring a ray of honeyed sunshine to your morning!
USP
Ideal snack for morning , noon and night
STP
Segment
Food: breakfast cereal
Target Group
For whole family
Positioning
Sweetened multi-grain cereal
SWOT Analysis
1. Unique lattice shape 2. A low in fat and high in carbohydrate cereal 3. Remain crispy in milk for longer duration 4. Contain crispy rice and crunchy corn Strength 5. Attractive packaging with free gift inside
Weakness
1. Price is a concern for some consumers’
1. Increasing income of consumers lead to increase in size of readymade food market 2. Change in lifestyle lead to increase consumption of healthy and fast food 3.Can be used for formulation of various other dishes Opportunity 4.Tie-up with hotels and restaurant or launching its own recipe book
5. To launch for kids bring it in various new shapes
1. Increasing competition by both national and international players in readymade breakfast segment 2. Food and safety regulations by government Threats 3. Brand switching cost is low
Competition
1. Rice Krispies 2. Golden Grahams Competitors 3. Quaker’s Cap’n crunch
doc_118686599.docx
SWOT ANALYSIS OF KELLOGGS CRISPIX
Kelloggs Crispix
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Bring a ray of honeyed sunshine to your morning!
USP
Ideal snack for morning , noon and night
STP
Segment
Food: breakfast cereal
Target Group
For whole family
Positioning
Sweetened multi-grain cereal
SWOT Analysis
1. Unique lattice shape 2. A low in fat and high in carbohydrate cereal 3. Remain crispy in milk for longer duration 4. Contain crispy rice and crunchy corn Strength 5. Attractive packaging with free gift inside
Weakness
1. Price is a concern for some consumers’
1. Increasing income of consumers lead to increase in size of readymade food market 2. Change in lifestyle lead to increase consumption of healthy and fast food 3.Can be used for formulation of various other dishes Opportunity 4.Tie-up with hotels and restaurant or launching its own recipe book
5. To launch for kids bring it in various new shapes
1. Increasing competition by both national and international players in readymade breakfast segment 2. Food and safety regulations by government Threats 3. Brand switching cost is low
Competition
1. Rice Krispies 2. Golden Grahams Competitors 3. Quaker’s Cap’n crunch
doc_118686599.docx