Description
SWOT ANALYSIS OF KELLOGGS CORN FLAKES
Kelloggs Corn Flakes
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Give your family a bowl full of happiness every morning with Tagline/ Slogan Kellogg’s corn flakes
USP
one of the oldest cereal brand
STP
Segment
Food- breakfast cereal
Target Group
For whole family
Positioning
Healthy family breakfast
SWOT Analysis
1. A quick breakfast product 2. Contain iron shakti and 8 essential vitamins 3. Available in five different flavors 4. A 99% fat free and no cholesterol product Strength 5. Strong brand build up in minds of consumers
1. If put in milk for little long duration, wont remain crisp 2. Bit expensive for many rural and sub-urban consumers Weakness 3. As a daily breakfast meal can be little monotonous
1. Increasing income of consumers lead to increase in size of Opportunity readymade food market
2. Change in lifestyle lead to increase consumption of healthy and fast food 3. Launch into various other local flavors
1. Increasing competition by both national and international players in readymade breakfast segment Threats 2. Food and safety regulations by government
Competition
1. Rice Krispies 2. Golden Grahams 3. Quaker’s Cap’n crunch 4. Mohan’s Corn Flakes Competitors 5. Retail Chain Private Labels
doc_219766567.docx
SWOT ANALYSIS OF KELLOGGS CORN FLAKES
Kelloggs Corn Flakes
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Give your family a bowl full of happiness every morning with Tagline/ Slogan Kellogg’s corn flakes
USP
one of the oldest cereal brand
STP
Segment
Food- breakfast cereal
Target Group
For whole family
Positioning
Healthy family breakfast
SWOT Analysis
1. A quick breakfast product 2. Contain iron shakti and 8 essential vitamins 3. Available in five different flavors 4. A 99% fat free and no cholesterol product Strength 5. Strong brand build up in minds of consumers
1. If put in milk for little long duration, wont remain crisp 2. Bit expensive for many rural and sub-urban consumers Weakness 3. As a daily breakfast meal can be little monotonous
1. Increasing income of consumers lead to increase in size of Opportunity readymade food market
2. Change in lifestyle lead to increase consumption of healthy and fast food 3. Launch into various other local flavors
1. Increasing competition by both national and international players in readymade breakfast segment Threats 2. Food and safety regulations by government
Competition
1. Rice Krispies 2. Golden Grahams 3. Quaker’s Cap’n crunch 4. Mohan’s Corn Flakes Competitors 5. Retail Chain Private Labels
doc_219766567.docx