Description
SWOT ANALYSIS OF KELLOGGS CHOCOS
Kelloggs Chocos
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Kellogg’s chocos khao, breakfast fun banao
USP
Chocolate attract kids
STP
Segment
Food- breakfast cereal
Target Group
Mother and Kids seeking health delicious breakfast
Positioning
Nutritious chocolaty breakfast
SWOT Analysis
1. Available in Rs 10 single serve pack 2. Whole grain product with 11 essential vitamins, minerals and fibre 3. Available in three variants to attract kids like choco duet, choco smacks, choco planet and stars Strength 4. Promted by bear Mascot called chocos
1. Nutritional value written on pack is along with milk, so actual nutritional value of cereal is less than mentioned on pack 2. Little amount of calories are required for child growth, Kellogg’s Weakness chocos don’t have calories
1. Increasing disposable income Opportunity 2. Change in lifestyle of consumers , lack of time increase
consumption of readymade food
1. Increasing competition in readymade breakfast segment Threats 2. Food regulations by government
Competition
1. Chocolate lucky charm 2. Torto magic tiger 3. Tilo’s bio choco crunchy 4. Choco Snaps 5. Choco Bombs Competitors 6. Familia Swiss choco bits
doc_159016471.docx
SWOT ANALYSIS OF KELLOGGS CHOCOS
Kelloggs Chocos
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Kellogg’s chocos khao, breakfast fun banao
USP
Chocolate attract kids
STP
Segment
Food- breakfast cereal
Target Group
Mother and Kids seeking health delicious breakfast
Positioning
Nutritious chocolaty breakfast
SWOT Analysis
1. Available in Rs 10 single serve pack 2. Whole grain product with 11 essential vitamins, minerals and fibre 3. Available in three variants to attract kids like choco duet, choco smacks, choco planet and stars Strength 4. Promted by bear Mascot called chocos
1. Nutritional value written on pack is along with milk, so actual nutritional value of cereal is less than mentioned on pack 2. Little amount of calories are required for child growth, Kellogg’s Weakness chocos don’t have calories
1. Increasing disposable income Opportunity 2. Change in lifestyle of consumers , lack of time increase
consumption of readymade food
1. Increasing competition in readymade breakfast segment Threats 2. Food regulations by government
Competition
1. Chocolate lucky charm 2. Torto magic tiger 3. Tilo’s bio choco crunchy 4. Choco Snaps 5. Choco Bombs Competitors 6. Familia Swiss choco bits
doc_159016471.docx