Description
SWOT ANALYSIS OF KELLOGG SPECIAL K
Kellogg’s Special K
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
See if you can love your bikini again, in just two weeks! Get a slimmer waist for summers Tagline/ Slogan You really can lose weight
USP
Easy to prepare
STP
Segment
Food- breakfast cereal
Target Group
Women who have aspirations to look slim
Positioning
Lose 2.5 kilos in two weeks
SWOT Analysis
1. Promotion through “expect the unexpected” contest 2. Celebrity Brand ambassador as a role model for staying fit 3. Primarily marketed as a low fat cereal that can be eaten to reduce weight 4. Promotion through “Special K challenge” and series of competitions 5. Various premium flavors 6. Available in lots of cereals and snacks option too 7. Relatively inexpensive product 8. Easy to prepare and follow the diet plan by every women even Strength breastfeeding mothers
9. Interactive community at yahoo groups
1. Daily consumption can be monotonous Weakness 2. Only a short term diet plan is being marketed
1. Increasing income of consumers lead to increase in size of readymade food market 2. Change in lifestyle lead to increase consumption of healthy and fast food Opportunity 3. Division of foods according to categories like for new mothers etc.
1. Increasing competition by both national and international players in segment Threats 2. Food and safety regulations by government
Competition
1. Whole grain curves Competitors 2. Post raisin bran
doc_380636264.docx
SWOT ANALYSIS OF KELLOGG SPECIAL K
Kellogg’s Special K
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
See if you can love your bikini again, in just two weeks! Get a slimmer waist for summers Tagline/ Slogan You really can lose weight
USP
Easy to prepare
STP
Segment
Food- breakfast cereal
Target Group
Women who have aspirations to look slim
Positioning
Lose 2.5 kilos in two weeks
SWOT Analysis
1. Promotion through “expect the unexpected” contest 2. Celebrity Brand ambassador as a role model for staying fit 3. Primarily marketed as a low fat cereal that can be eaten to reduce weight 4. Promotion through “Special K challenge” and series of competitions 5. Various premium flavors 6. Available in lots of cereals and snacks option too 7. Relatively inexpensive product 8. Easy to prepare and follow the diet plan by every women even Strength breastfeeding mothers
9. Interactive community at yahoo groups
1. Daily consumption can be monotonous Weakness 2. Only a short term diet plan is being marketed
1. Increasing income of consumers lead to increase in size of readymade food market 2. Change in lifestyle lead to increase consumption of healthy and fast food Opportunity 3. Division of foods according to categories like for new mothers etc.
1. Increasing competition by both national and international players in segment Threats 2. Food and safety regulations by government
Competition
1. Whole grain curves Competitors 2. Post raisin bran
doc_380636264.docx