Description
SWOT ANALYSIS OF KELLOGG COCO POPS
Kellogg’s Coco Pops
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Just like a chocolate milk shake, only crunchy!
USP
Chocolate breakfast attract kids
STP
Segment
Food-Breakfast cereal
Target Group
Mother and children
Positioning
Fun and amusement for breakfast
SWOT Analysis
1. Product high on fibre, contain wholegrain and added vitamins and minerals 2. Coco pops snack bar is a readymade anytime treat 3. Attractive packaging Strength 4. Advertisement through Coco monkey’s adventure
Weakness
1. Some consumer find sugar content bit high
1. Brand extension into chocolate and cookies segment 2. Convert image of choco pops from treat breakfast to daily Opportunity breakfast
Threats
1. Increasing competition in both national and international markets
2. Assumption of consumers that excess of chocolate not healthy for children 3. Food and safety regulations by government
Competition
1. Chocolate lucky charm 2. Torto magic tiger 3. Tilo’s bio choco crunchy 4. Choco Snaps 5. Choco Bombs Competitors 6. Snickers
doc_110066345.docx
SWOT ANALYSIS OF KELLOGG COCO POPS
Kellogg’s Coco Pops
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Just like a chocolate milk shake, only crunchy!
USP
Chocolate breakfast attract kids
STP
Segment
Food-Breakfast cereal
Target Group
Mother and children
Positioning
Fun and amusement for breakfast
SWOT Analysis
1. Product high on fibre, contain wholegrain and added vitamins and minerals 2. Coco pops snack bar is a readymade anytime treat 3. Attractive packaging Strength 4. Advertisement through Coco monkey’s adventure
Weakness
1. Some consumer find sugar content bit high
1. Brand extension into chocolate and cookies segment 2. Convert image of choco pops from treat breakfast to daily Opportunity breakfast
Threats
1. Increasing competition in both national and international markets
2. Assumption of consumers that excess of chocolate not healthy for children 3. Food and safety regulations by government
Competition
1. Chocolate lucky charm 2. Torto magic tiger 3. Tilo’s bio choco crunchy 4. Choco Snaps 5. Choco Bombs Competitors 6. Snickers
doc_110066345.docx