Description
SWOT ANALYSIS OF KDDI
KDDI
Parent Company
Kyocera, Toyota, TEPCO
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
More Connected! More Diverse Values! More Global!
USP
New Products and Global Strategy
STP
Segment
Fixed Line business, Mobile business, and other business
Mobile solutions and international telecommunication service, data Target Group centre services, and cable television services users
Positioning
3M Strategy and the Global Strategy for presence & engagement
SWOT Analysis
1. Growing Subscriber Base across Japan and the world 2. Operational Efficiency 3. Strong Global Network with over 100 offices in over 26 countries 4. Strong R & D focus 5. Brand image thanks to CSR efforts especially post the earthquake in Japan Strength 6. Global ICT solutions provided to customers in 170 countries
1. Concentrated Revenue from the US & Japan Weakness 2.Weak new demand for its wireless unit ‘AU’
1. Launch of New Service 2. Focus on Innovation Opportunity 3. Growth in Telecommunications Services
1. Rapid Technological Changes 2. Intense Competition Threats 3. Global Economic Slowdown
Competition
1. Kansai Electric 2. NTT Competitors 3. SoftBank Mobile
doc_186278451.docx
SWOT ANALYSIS OF KDDI
KDDI
Parent Company
Kyocera, Toyota, TEPCO
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
More Connected! More Diverse Values! More Global!
USP
New Products and Global Strategy
STP
Segment
Fixed Line business, Mobile business, and other business
Mobile solutions and international telecommunication service, data Target Group centre services, and cable television services users
Positioning
3M Strategy and the Global Strategy for presence & engagement
SWOT Analysis
1. Growing Subscriber Base across Japan and the world 2. Operational Efficiency 3. Strong Global Network with over 100 offices in over 26 countries 4. Strong R & D focus 5. Brand image thanks to CSR efforts especially post the earthquake in Japan Strength 6. Global ICT solutions provided to customers in 170 countries
1. Concentrated Revenue from the US & Japan Weakness 2.Weak new demand for its wireless unit ‘AU’
1. Launch of New Service 2. Focus on Innovation Opportunity 3. Growth in Telecommunications Services
1. Rapid Technological Changes 2. Intense Competition Threats 3. Global Economic Slowdown
Competition
1. Kansai Electric 2. NTT Competitors 3. SoftBank Mobile
doc_186278451.docx