Description
SWOT ANALYSIS OF KAYA SKIN CLINIC
Kaya skin clinic
Parent Company
Marico
Category
Skin care services and products
Sector
FMCG
Tagline/ Slogan
Let your skin talk; Love what you see
USP
India's no 1 skin care clinic STP
Segment
Premium segment
Target Group
Affluent an upper middle class who are skin conscious
Positioning
Deliver world class customized skin care solutions to every individual SWOT Analysis
1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging 2. Elegant and tranquil ambience of clinics 3. High quality and affordable services 4. Extensive reach – over 80 clinics in India and 20 abroad 5. Large number of products for haircare, skincare, fairness etc for Strength both men an women
1. Very high priced for middle class potential consumers 2.Premiume services limited to urban areas where they have strong Weakness competition from spas and other local skin care centres
1. Expansion in south eastern countries with similar climate conditions Opportunity 2.Expand services to include spa
1.Low priced services by local doctors Threats 2.Off the shelf readymade solutions by competitors Competition
1.Local dermatologists 2.loreal Competitors 3.Olay
doc_509762482.docx
SWOT ANALYSIS OF KAYA SKIN CLINIC
Kaya skin clinic
Parent Company
Marico
Category
Skin care services and products
Sector
FMCG
Tagline/ Slogan
Let your skin talk; Love what you see
USP
India's no 1 skin care clinic STP
Segment
Premium segment
Target Group
Affluent an upper middle class who are skin conscious
Positioning
Deliver world class customized skin care solutions to every individual SWOT Analysis
1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging 2. Elegant and tranquil ambience of clinics 3. High quality and affordable services 4. Extensive reach – over 80 clinics in India and 20 abroad 5. Large number of products for haircare, skincare, fairness etc for Strength both men an women
1. Very high priced for middle class potential consumers 2.Premiume services limited to urban areas where they have strong Weakness competition from spas and other local skin care centres
1. Expansion in south eastern countries with similar climate conditions Opportunity 2.Expand services to include spa
1.Low priced services by local doctors Threats 2.Off the shelf readymade solutions by competitors Competition
1.Local dermatologists 2.loreal Competitors 3.Olay
doc_509762482.docx