Description
SWOT ANALYSIS OF KAWASAKI HEAVY INDUSTRIES

Kawasaki Heavy Industries

Parent Company

KHI Group, Japan

Category

Heavy Equipment

Sector

Industrial Products

Tagline/ Slogan

Working as one for the good of the planet

Win the trust of our customers and the community by providing highUSP performance products and services of superior safety and quality

STP

People and businesses who want transportation equipment such as Segment rolling stock, aircraft, Kawasaki-brand motorcycles and more

People or Business expecting superior products and services designed Target Group to fulfill their needs and help create a better tomorrow

Respond to our customers' requirements, Constantly achieve new Positioning heights in technology, Pursue originality and innovation

SWOT Analysis

1. A highly diversified company with products and services in around 78 sectors 2. Introduced recently state-of-the-art industrial plants, hydraulic equipment and robots 3. Excellent financial condition and strong rooted management 4. Tie ups with various companies in Asia for their motorcycle and rolling stock divisions has proved successful Strength 5. Strong brand presence and efficiency in operations

1. Weak performance in its domestic market compared to leaders 2. Nationalization of mining activities in many countries affects Weakness operations

1. Growing residential sector in Asia 2. Rise in the mining activities in developing countries where it has a Opportunity significant presence

Threats

1. The diversification has led to decreasing market share for their initial

division, Shipbuilding 2. Current natural mishaps and economic woes has led to sluggish growth with weak cash flows

Competition

1. Samsung Heavy Industries 2. Hyundai Heavy Industries Competitors 3. Daewoo Shipbuilding



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