Description
SWOT ANALYSIS OF KASPERSKY ANTI-VIRUS
Kaspersky Anti-virus
Parent Company
Kaspersky Lab
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
“Red for threats, green for you”
USP
High detection rate and simple to used due to well organized layout
STP
Segment
Computer users looking for online protection
Target Group
Computer users dealing with software, internet and other applications
Positioned as an antivirus tool with maximum rate of detection of Positioning known as well as unknown threats
SWOT Analysis
1.Efficient to detect new and unknown virus and threats 2. Very high success rate in detecting threats 3. Simple to use and even has features for advanced user looking for intensive control 4. Automatically protects system without monitoring by the user if the Strength preferences are set
1.Complete security against new and latest viruses, trojans and worms Weakness is difficult unless customers update their virus databases regularly
1. Educating users about threats of viruses 2.Integration with internet service providers or software companies Opportunity 3.Offering more services along with the product
1. New unknown threats which can be disguised as safe content 2.Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
1. AVG Anti-virus 2.McAfee Anti-virus Competitors 3.Avast Anti -virus
doc_441292254.docx
SWOT ANALYSIS OF KASPERSKY ANTI-VIRUS
Kaspersky Anti-virus
Parent Company
Kaspersky Lab
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
“Red for threats, green for you”
USP
High detection rate and simple to used due to well organized layout
STP
Segment
Computer users looking for online protection
Target Group
Computer users dealing with software, internet and other applications
Positioned as an antivirus tool with maximum rate of detection of Positioning known as well as unknown threats
SWOT Analysis
1.Efficient to detect new and unknown virus and threats 2. Very high success rate in detecting threats 3. Simple to use and even has features for advanced user looking for intensive control 4. Automatically protects system without monitoring by the user if the Strength preferences are set
1.Complete security against new and latest viruses, trojans and worms Weakness is difficult unless customers update their virus databases regularly
1. Educating users about threats of viruses 2.Integration with internet service providers or software companies Opportunity 3.Offering more services along with the product
1. New unknown threats which can be disguised as safe content 2.Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
1. AVG Anti-virus 2.McAfee Anti-virus Competitors 3.Avast Anti -virus
doc_441292254.docx