Description
SWOT ANALYSIS OF KARBONN MOBILES
Karbonn Mobiles
Parent Company
Karbonn Mobiles
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Spread a smile
USP
Moderate functions at low price
STP
Segment
Low-Medium range Basic Phones market
Target Group
Low income consumers, Tier-2 cities, Villages
Replacing the Biggies like Nokia, Samsung from the low end phones Positioning market. As a second phone
SWOT
1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones Strength 4.Due to Java support a lot of basic applications can be run
1.After-sales customer service not as developed as leading brands Weakness 2.Many consumers in this group still trust Nokia
1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available Opportunity 3.Can be used as simple second phones
1.Threat from low price well known brands Threats 2.Other lower end phones brands
Competition
1.Nokia Low-end Dual SIM phones 2.Lava phones 3.Samsung Guru Series 4.Micromax Competitors 5.Lemon mobiles
doc_480867819.docx
SWOT ANALYSIS OF KARBONN MOBILES
Karbonn Mobiles
Parent Company
Karbonn Mobiles
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Spread a smile
USP
Moderate functions at low price
STP
Segment
Low-Medium range Basic Phones market
Target Group
Low income consumers, Tier-2 cities, Villages
Replacing the Biggies like Nokia, Samsung from the low end phones Positioning market. As a second phone
SWOT
1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones Strength 4.Due to Java support a lot of basic applications can be run
1.After-sales customer service not as developed as leading brands Weakness 2.Many consumers in this group still trust Nokia
1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available Opportunity 3.Can be used as simple second phones
1.Threat from low price well known brands Threats 2.Other lower end phones brands
Competition
1.Nokia Low-end Dual SIM phones 2.Lava phones 3.Samsung Guru Series 4.Micromax Competitors 5.Lemon mobiles
doc_480867819.docx