Description
SWOT ANALYSIS OF KANSAI NEROLAC PAINTS
Kansai Nerolac Paints
Parent Company
Kansai Paint Company Limited
Category
Paint Industry
Sector
Industrial Products and Chemicals
Low VOC and Lead free healthy home paints ; Painting a greener Tagline/ Slogan tomorrow; Kuch change kare chalo paint kare;
One stop solution for most eco-friendly and innovative Decorative USP paints and Industrial coatings
STP
Middle and Upper class home-owners; automotive industry; General Segment purpose
Automobile brands (2 & 4-wheelers segment), Home-owners, Target Group Engineering Industries;
Low VOC and Lead free healthy home paints and market leaders in Positioning Industrial Coatings
SWOT Analysis
1. 2nd largest coating company in India and market leader in automotive and powder coating. 2. Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way. 3. Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies. 4. Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc.. 5. It has robust supply chain network. 6. Its entering the Decorative segments category in a big way with ad Strength with celebrity brand ambassadors
1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in Weakness trends, hence production planning and inventory problem.
1. Leveraging its R&D competencies the company has good scope in developing new products with PODs which can give them competitive advantage. 2. Building perception as eco-friendly and greener brand. 3. Capitalizing on Growth potential in rural India and Infrastructure development. 4. Expansion initiatives can be considered as economies of scale and possibility of exporting to neighboring emerging economies then comes Opportunity into the picture.
1. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis 2.Raw material scarcity and volatility in prices. 3. Competition from national and international brands as they target Threats India owing to its large market.
Competition
1. Asian Paints 2.Akzonobel 3. Berger Paints Competitors 4. Shalimar Paints Limited
doc_896040438.docx
SWOT ANALYSIS OF KANSAI NEROLAC PAINTS
Kansai Nerolac Paints
Parent Company
Kansai Paint Company Limited
Category
Paint Industry
Sector
Industrial Products and Chemicals
Low VOC and Lead free healthy home paints ; Painting a greener Tagline/ Slogan tomorrow; Kuch change kare chalo paint kare;
One stop solution for most eco-friendly and innovative Decorative USP paints and Industrial coatings
STP
Middle and Upper class home-owners; automotive industry; General Segment purpose
Automobile brands (2 & 4-wheelers segment), Home-owners, Target Group Engineering Industries;
Low VOC and Lead free healthy home paints and market leaders in Positioning Industrial Coatings
SWOT Analysis
1. 2nd largest coating company in India and market leader in automotive and powder coating. 2. Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way. 3. Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies. 4. Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc.. 5. It has robust supply chain network. 6. Its entering the Decorative segments category in a big way with ad Strength with celebrity brand ambassadors
1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in Weakness trends, hence production planning and inventory problem.
1. Leveraging its R&D competencies the company has good scope in developing new products with PODs which can give them competitive advantage. 2. Building perception as eco-friendly and greener brand. 3. Capitalizing on Growth potential in rural India and Infrastructure development. 4. Expansion initiatives can be considered as economies of scale and possibility of exporting to neighboring emerging economies then comes Opportunity into the picture.
1. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis 2.Raw material scarcity and volatility in prices. 3. Competition from national and international brands as they target Threats India owing to its large market.
Competition
1. Asian Paints 2.Akzonobel 3. Berger Paints Competitors 4. Shalimar Paints Limited
doc_896040438.docx