Description
SWOT ANALYSIS OF KALPATARU
Kalpataru
Parent Company
Kalpataru Group
Development of premium residential, commercial, retail, integrated Category townships, Iifestyle gated communities and redevelopment projects
Sector
Real estate
Tagline/ Slogan
-
USP
Luxury and high quality real estate projects
STP
Segment
Across India
Target Group
Corporates, high income group
Positioning
Fulfillment of needs of all customers
SWOT Analysis
1. Decades of experience in the field of real estate 2. One of the leading real estate groups in India 3. Strong brand equity 4. Excellent relations with customers 5. Experienced and qualified management team with strong human Strength resource practices
1.Limited global presence Weakness 2.High cost of finance and govt intervention in land dealings
1.Expansion in new geographies 2.Reduction in interest rates Opportunity 3.Growth prospects in real estate in India
1.Shortage in supply of skilled professionals 2.Fluctuating interest rates Threats 3.Environmental regulations
Competition
Competitors
1.DLF
2.D B Realty Limited 3.Oberoi Realty
doc_110555639.docx
SWOT ANALYSIS OF KALPATARU
Kalpataru
Parent Company
Kalpataru Group
Development of premium residential, commercial, retail, integrated Category townships, Iifestyle gated communities and redevelopment projects
Sector
Real estate
Tagline/ Slogan
-
USP
Luxury and high quality real estate projects
STP
Segment
Across India
Target Group
Corporates, high income group
Positioning
Fulfillment of needs of all customers
SWOT Analysis
1. Decades of experience in the field of real estate 2. One of the leading real estate groups in India 3. Strong brand equity 4. Excellent relations with customers 5. Experienced and qualified management team with strong human Strength resource practices
1.Limited global presence Weakness 2.High cost of finance and govt intervention in land dealings
1.Expansion in new geographies 2.Reduction in interest rates Opportunity 3.Growth prospects in real estate in India
1.Shortage in supply of skilled professionals 2.Fluctuating interest rates Threats 3.Environmental regulations
Competition
Competitors
1.DLF
2.D B Realty Limited 3.Oberoi Realty
doc_110555639.docx