Description
SWOT ANALYSIS OF KAHLUA
Kahlúa
Parent Company
Pernod Ricard
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Kahlua. Awaken the spirit.
Kahlúa is made from shade grown, hand-selected 100% Arabica USP coffee beans and sugarcane. STP
Segment
People who like cocktails
Target Group
Urban upper middle class younsters
Positioning
Kahlúa is a Mexican coffee-flavoured rum-based liqueur SWOT Analysis
1.It is dense and sweet, with the distinct taste of coffee, from which it is made. 2. The company is the largest spirits distributor in the world 3. "Kahlúa Especial"- a more expensive, high-end product of the company is popular amongst the masses. 4. Multi-utility: Kahlúa is used to make cocktails and as a topping or ingredient in several desserts, including ice cream, cakes, and cheesecakes. 5. Kahlúa and Kahlúa Especial have received modest accolades from Strength international spirit ratings organizations.
1.Due to competition the brand has limited market share Weakness 2.The brand has average global presence.
Opportunity
1. The international market is 4 times the size of the US market.
2. Less restrictions or trade barriers. 3.The standard of living in developing countries has increased. These countries provide a great opportunity for the brand to grow.
1.Rising cost of labour. 2. Additional costs involved with overseas distribution or production Threats 3.Stringent Advertising regulations. Competition
1.Starbucks coffee liqueur 2.Rumba Competitors 3.Kamora
doc_897041790.docx
SWOT ANALYSIS OF KAHLUA
Kahlúa
Parent Company
Pernod Ricard
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Kahlua. Awaken the spirit.
Kahlúa is made from shade grown, hand-selected 100% Arabica USP coffee beans and sugarcane. STP
Segment
People who like cocktails
Target Group
Urban upper middle class younsters
Positioning
Kahlúa is a Mexican coffee-flavoured rum-based liqueur SWOT Analysis
1.It is dense and sweet, with the distinct taste of coffee, from which it is made. 2. The company is the largest spirits distributor in the world 3. "Kahlúa Especial"- a more expensive, high-end product of the company is popular amongst the masses. 4. Multi-utility: Kahlúa is used to make cocktails and as a topping or ingredient in several desserts, including ice cream, cakes, and cheesecakes. 5. Kahlúa and Kahlúa Especial have received modest accolades from Strength international spirit ratings organizations.
1.Due to competition the brand has limited market share Weakness 2.The brand has average global presence.
Opportunity
1. The international market is 4 times the size of the US market.
2. Less restrictions or trade barriers. 3.The standard of living in developing countries has increased. These countries provide a great opportunity for the brand to grow.
1.Rising cost of labour. 2. Additional costs involved with overseas distribution or production Threats 3.Stringent Advertising regulations. Competition
1.Starbucks coffee liqueur 2.Rumba Competitors 3.Kamora
doc_897041790.docx