Description
SWOT ANALYSIS OF K .RAHEJA CORP GROUP
K Raheja Corp Group
Parent Company
K Raheja Corp Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Making room for tomorrow
USP
Innovative style and quality STP
Segment
Convenience and style conscious group
Target Group
Middle class and upper middle class
Positioning
Innovative style for the future SWOT Analysis
1. Group has stability of performance over the years 2. They are one of the pioneers in organized retail industry in India 3. Group expanding its chains across the country 4. Large spread retail format with anchor stores in anchor malls 5. It has popular retail brands like Shoppers Stop, Hypercity, Strength Crossword etc under its portfolio
1. The brand is dominant in urban Indian cities and limited global presence 2. Strong competition from Indian and foreign players would mean Weakness limited market share
1. Evolving customer preference could be opportunity to grow in retail Opportunity 2. Economies of scale as group provides everything to everyone
3. There is large premium target group market available globally which is ready to spend on quality
1. Large competition from domestic players 2. Evolving unorganized retail sector in India 3. Consumers look out for brand over quality in today’s era Threats 4. Rising real estate prices is biggest threat to organized retail sector Competition
1. Future Group 2.Reliance Retail Competitors 3.Piramal Group
doc_231448109.docx
SWOT ANALYSIS OF K .RAHEJA CORP GROUP
K Raheja Corp Group
Parent Company
K Raheja Corp Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Making room for tomorrow
USP
Innovative style and quality STP
Segment
Convenience and style conscious group
Target Group
Middle class and upper middle class
Positioning
Innovative style for the future SWOT Analysis
1. Group has stability of performance over the years 2. They are one of the pioneers in organized retail industry in India 3. Group expanding its chains across the country 4. Large spread retail format with anchor stores in anchor malls 5. It has popular retail brands like Shoppers Stop, Hypercity, Strength Crossword etc under its portfolio
1. The brand is dominant in urban Indian cities and limited global presence 2. Strong competition from Indian and foreign players would mean Weakness limited market share
1. Evolving customer preference could be opportunity to grow in retail Opportunity 2. Economies of scale as group provides everything to everyone
3. There is large premium target group market available globally which is ready to spend on quality
1. Large competition from domestic players 2. Evolving unorganized retail sector in India 3. Consumers look out for brand over quality in today’s era Threats 4. Rising real estate prices is biggest threat to organized retail sector Competition
1. Future Group 2.Reliance Retail Competitors 3.Piramal Group
doc_231448109.docx