Description
SWOT ANALYSIS OF JWT
JWT
Parent Company
WPP plc
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
-
USP
One of the largest advertising agencies in United States
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Built the first full-service advertising agency
SWOT Analysis
1. Strong distribution all over the world 2.200 offices in 90 countries with over 10000 employees and 1200 clients 3.High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Strong market reputation and streamlined operations
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing Threats budget of corporates
3.Cut-throat competition offered by other players in the industry
Competition
1.Omnicon group 2.Publicis group Competitors 3.interpublic group
doc_457771662.docx
SWOT ANALYSIS OF JWT
JWT
Parent Company
WPP plc
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
-
USP
One of the largest advertising agencies in United States
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Built the first full-service advertising agency
SWOT Analysis
1. Strong distribution all over the world 2.200 offices in 90 countries with over 10000 employees and 1200 clients 3.High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Strong market reputation and streamlined operations
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing Threats budget of corporates
3.Cut-throat competition offered by other players in the industry
Competition
1.Omnicon group 2.Publicis group Competitors 3.interpublic group
doc_457771662.docx