Description
SWOT ANALYSIS OF JUSTERINI AND BROOKS
Justerini and Brooks
Parent Company
Diageo plc
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The ultimate party whisky. Start a party, anytime, anywhere
Justerini & Brooks is a specialist fine wine business selling exclusive USP wines to prestige merchants, restaurants, hotels STP
Segment
Premium individuals seeking a premium beverage
Target Group
Business executives, working professionals and rich individuals
Positioning
Rare blended scotch whisky SWOT Analysis
1. Mainly available for the export market and has different variants for different needs 2. They are carefully blended together to create a subtle, smooth and complex flavor 3. J&B is the No. 1 Scotch whisky in Europe and the No. 2 in the world with its delicate rounded and balanced flavor 4. Strong brand presence and advertising Strength 5. Availability in Europe is good owing to parent brand
1. The brand hasn't established its superiority in the global market Weakness 2. Replica and fake imitations is a concern
Opportunity
1. Commercialized in a very few parts of the world. There is still a huge market untapped
2.Though due to some recessionary setback, it has a potential to be the No.1
1. Rise of competitors in the world market 2. Low brand recall in the young age drinkers 3. More stronger blended scotches in the market which individuals Threats often prefer Competition
1. Jack Daniels 2. Johnnie Walker Competitors 3.Ballantines
doc_702028982.docx
SWOT ANALYSIS OF JUSTERINI AND BROOKS
Justerini and Brooks
Parent Company
Diageo plc
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The ultimate party whisky. Start a party, anytime, anywhere
Justerini & Brooks is a specialist fine wine business selling exclusive USP wines to prestige merchants, restaurants, hotels STP
Segment
Premium individuals seeking a premium beverage
Target Group
Business executives, working professionals and rich individuals
Positioning
Rare blended scotch whisky SWOT Analysis
1. Mainly available for the export market and has different variants for different needs 2. They are carefully blended together to create a subtle, smooth and complex flavor 3. J&B is the No. 1 Scotch whisky in Europe and the No. 2 in the world with its delicate rounded and balanced flavor 4. Strong brand presence and advertising Strength 5. Availability in Europe is good owing to parent brand
1. The brand hasn't established its superiority in the global market Weakness 2. Replica and fake imitations is a concern
Opportunity
1. Commercialized in a very few parts of the world. There is still a huge market untapped
2.Though due to some recessionary setback, it has a potential to be the No.1
1. Rise of competitors in the world market 2. Low brand recall in the young age drinkers 3. More stronger blended scotches in the market which individuals Threats often prefer Competition
1. Jack Daniels 2. Johnnie Walker Competitors 3.Ballantines
doc_702028982.docx