Description
SWOT ANALYSIS OF JUSTDIAL
Justdial
Parent Company
Justdial Inc
Category
Website and Telephony service-Information
Sector
Media and Entertainment
Tagline/ Slogan
Anything anytime anywhere; India’s no 1 local search engine
USP
Widespread and reliable network of contacts
STP
Segment
Internet users looking for business contacts
Target Group
Internet users interested searching business databases
Positioned as a leading local search engine providing fast and reliable Positioning services
SWOT Analysis
1. Business owners can list their businesses on the database for free. 2. Provides fast and reliable response and details 3. Possesses a well-built network of businesses 4. One of the early market entrant which provides vast customer base 5. Just Dial has location based service for mobile internet users 6. Justdial services are present in India, USA, Australia, Singapore, NZ, Strength UK
1. Services not present in all countries Weakness 2. Lower penetration in rural areas with same efficiency
1. To collaborate with more companies or service providers 2. To provide more precise information by filtering requirements Opportunity 3. Increase presence in more cities
1. Some businesses can provide false identity by disguising 2. Improved network by the competitors Threats 3. Newly emerging competitive local search machines
Competition
1. Askme 2. Timesinfoline Competitors 3. Sulekha.com
doc_748744950.docx
SWOT ANALYSIS OF JUSTDIAL
Justdial
Parent Company
Justdial Inc
Category
Website and Telephony service-Information
Sector
Media and Entertainment
Tagline/ Slogan
Anything anytime anywhere; India’s no 1 local search engine
USP
Widespread and reliable network of contacts
STP
Segment
Internet users looking for business contacts
Target Group
Internet users interested searching business databases
Positioned as a leading local search engine providing fast and reliable Positioning services
SWOT Analysis
1. Business owners can list their businesses on the database for free. 2. Provides fast and reliable response and details 3. Possesses a well-built network of businesses 4. One of the early market entrant which provides vast customer base 5. Just Dial has location based service for mobile internet users 6. Justdial services are present in India, USA, Australia, Singapore, NZ, Strength UK
1. Services not present in all countries Weakness 2. Lower penetration in rural areas with same efficiency
1. To collaborate with more companies or service providers 2. To provide more precise information by filtering requirements Opportunity 3. Increase presence in more cities
1. Some businesses can provide false identity by disguising 2. Improved network by the competitors Threats 3. Newly emerging competitive local search machines
Competition
1. Askme 2. Timesinfoline Competitors 3. Sulekha.com
doc_748744950.docx