Description
SWOT ANALYSIS OF JURO TOYS
Juro Toys
Parent Company
Juro Novelty Company (acquired by Goldberger Doll Co.)
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of plastic ventriloquist figures
STP
Segment
Ventriloquist toys
Target Group
Children and adults
Positioning
Dolls that behave like humans
SWOT Analysis
1. Unique products and good product portfolio 2. Good brand recall 3. Strong brand name Strength 4. Product quality was high
1.Does not have other toys apart from a few figures 2.After celebrities retire and they can become unpopular Weakness 3.Failure to innovate led to poor performance of the brand
1.Diversify into other genres 2.Special edition celebrities can be made at their peak form Opportunity 3.Museums can be opened
1.Other similar toy manufacturers 2. Internet, videogames, Television Threats 3.Outdoor games
Competition
Competitors
1.Automoblox
2.Celebriducks
doc_757029513.docx
SWOT ANALYSIS OF JURO TOYS
Juro Toys
Parent Company
Juro Novelty Company (acquired by Goldberger Doll Co.)
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of plastic ventriloquist figures
STP
Segment
Ventriloquist toys
Target Group
Children and adults
Positioning
Dolls that behave like humans
SWOT Analysis
1. Unique products and good product portfolio 2. Good brand recall 3. Strong brand name Strength 4. Product quality was high
1.Does not have other toys apart from a few figures 2.After celebrities retire and they can become unpopular Weakness 3.Failure to innovate led to poor performance of the brand
1.Diversify into other genres 2.Special edition celebrities can be made at their peak form Opportunity 3.Museums can be opened
1.Other similar toy manufacturers 2. Internet, videogames, Television Threats 3.Outdoor games
Competition
Competitors
1.Automoblox
2.Celebriducks
doc_757029513.docx