Description
SWOT ANALYSIS OF JUMBO KING
Jumbo King
Parent Company
Jumbo King
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
India’s Largest Selling VadaPav
USP
Clean and hygienic branded vadapav
STP
Segment
Anyone who needs a fast snack, on the move.
Lower and middle income group people in Mumbai (mainly students Target Group and working class)
Positioning
As a hygienic and easily available fast food.
SWOT Analysis
1. Strong brand recall 2. Strong presence in Mumbai and few other cities 3. Combos (pepsi + vadapav)- a very popular offering 4. Variety in offerings - Around 9 types of VadaPav Strength 5. Easily available at an affordable price and high hygiene
1.Present only in Mumbai, and doesn’t have a pan-India presence Weakness 2.Strong competition from other local food joints
1. Increase its network by opening outlets throughout the country 2.Diversify into other Indian fast foods Opportunity 3.Open a chain of Jumbo King restaurants
1. High level of competition 2.Inflation causing increase in the price of raw materials Threats 3. Health consciousness amongst people
Competition
1.Goli VadaPav 2. Local fast food joints Competitors 3.Sweet shops serving snacks
doc_948852262.docx
SWOT ANALYSIS OF JUMBO KING
Jumbo King
Parent Company
Jumbo King
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
India’s Largest Selling VadaPav
USP
Clean and hygienic branded vadapav
STP
Segment
Anyone who needs a fast snack, on the move.
Lower and middle income group people in Mumbai (mainly students Target Group and working class)
Positioning
As a hygienic and easily available fast food.
SWOT Analysis
1. Strong brand recall 2. Strong presence in Mumbai and few other cities 3. Combos (pepsi + vadapav)- a very popular offering 4. Variety in offerings - Around 9 types of VadaPav Strength 5. Easily available at an affordable price and high hygiene
1.Present only in Mumbai, and doesn’t have a pan-India presence Weakness 2.Strong competition from other local food joints
1. Increase its network by opening outlets throughout the country 2.Diversify into other Indian fast foods Opportunity 3.Open a chain of Jumbo King restaurants
1. High level of competition 2.Inflation causing increase in the price of raw materials Threats 3. Health consciousness amongst people
Competition
1.Goli VadaPav 2. Local fast food joints Competitors 3.Sweet shops serving snacks
doc_948852262.docx