Description
SWOT ANALYSIS OF JOYALUKKAS
Joyalukkas
Parent Company
Joyalukkas group
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Joy of choice; World’s favorite jeweller
USP
One of the Biggest Jewellery market in India and Middle East STP
Segment
Woman looking to gold and bridal jewellery
Target Group
Woman from Urban to semi Urban with High income group
Positioning
Quality, value offering and service SWOT Analysis
1.One of the Largest Jewellery store in India 2. Good presence pan- India and Middle East 3. Over 10 million customers and employs a highly committed team of over 3000 people 4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF) 5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery 6. Good marketing and advertising in India by associating with Strength celebrities
1.Less brand visibility globally, which has a huge potential market 2.Brand recall is less as compared to Established brands in North Weakness India
Opportunity
1. Expansion in international markets
2.Continue expansion to increase the market share
1.Gold prices are increasing 2.Huge debt for expansion operation overseas 3. Continuously changing fashion trends means continuous Threats investment in innovations Competition
1.Tanishq 2.TBZ 3.Ddamas Competitors 4.Nirvana Diamonds
doc_758289487.docx
SWOT ANALYSIS OF JOYALUKKAS
Joyalukkas
Parent Company
Joyalukkas group
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Joy of choice; World’s favorite jeweller
USP
One of the Biggest Jewellery market in India and Middle East STP
Segment
Woman looking to gold and bridal jewellery
Target Group
Woman from Urban to semi Urban with High income group
Positioning
Quality, value offering and service SWOT Analysis
1.One of the Largest Jewellery store in India 2. Good presence pan- India and Middle East 3. Over 10 million customers and employs a highly committed team of over 3000 people 4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF) 5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery 6. Good marketing and advertising in India by associating with Strength celebrities
1.Less brand visibility globally, which has a huge potential market 2.Brand recall is less as compared to Established brands in North Weakness India
Opportunity
1. Expansion in international markets
2.Continue expansion to increase the market share
1.Gold prices are increasing 2.Huge debt for expansion operation overseas 3. Continuously changing fashion trends means continuous Threats investment in innovations Competition
1.Tanishq 2.TBZ 3.Ddamas Competitors 4.Nirvana Diamonds
doc_758289487.docx