Description
SWOT ANALYSIS OF JOVENTUS
Juventus
Parent Company
Owner Agnelli family
Category
Football Club- Italy (Serie A)
Sector
Sports
Tagline/ Slogan
Forza la juve la juve la juve ale' (English- Come on juve, come on)
USP
Most successful Italian football club in the 20 th century
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Italy’s most successful club with the most popular global football stars
SWOT Analysis
1.Strong brand name in Italy and Europe 2.Excellent marketing and high quality merchandising 3.Juventus Arena has a capacity of over 40,000 fans 4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland Strength (FIAT Group), BetClic / Balocco
1.Less popular football club as compared to other top English and Spanish clubs 2.Saturated market in Italy Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
Competitors
1.Arsenal
3.Liverpool 4.Manchester United 5.Real Madrid 6.AC Milan
doc_178341103.docx
SWOT ANALYSIS OF JOVENTUS
Juventus
Parent Company
Owner Agnelli family
Category
Football Club- Italy (Serie A)
Sector
Sports
Tagline/ Slogan
Forza la juve la juve la juve ale' (English- Come on juve, come on)
USP
Most successful Italian football club in the 20 th century
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Italy’s most successful club with the most popular global football stars
SWOT Analysis
1.Strong brand name in Italy and Europe 2.Excellent marketing and high quality merchandising 3.Juventus Arena has a capacity of over 40,000 fans 4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland Strength (FIAT Group), BetClic / Balocco
1.Less popular football club as compared to other top English and Spanish clubs 2.Saturated market in Italy Weakness 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
Competitors
1.Arsenal
3.Liverpool 4.Manchester United 5.Real Madrid 6.AC Milan
doc_178341103.docx