Description
SWOT ANALYSIS OF JOSE CUERVO
Jose Cuervo
Parent Company
Tequila Cuervo La Rojeña/Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Jose Cuervo. Don’t let go.
USP
Largest selling Tequila brand in the world STP
Bar-pub, nightclub goers, Party going individuals both male and Segment female
Target Group
Young urban individuals from the upper middle class
Positioning
The original tequila SWOT Analysis
1. Holds a majority of the market share in the US 2. Sold in over 90 countries hence the wide supply and distribution network 3. Among the top 10 spirit producer in the world (the original parent company) 4. Strong brand awareness due to media and mention in the songs of the various artists Strength 5. Popular advertising and marketing strategies
1.Against the image it has been launched as a premium product in most of the countries including India 2. Still has limited brand recall compared to competition especially Weakness emerging economies
1. Pub cultureis growingrapidly in developing countries 2. Youngsters are more into vodka and tequila than other traditional Opportunity liquor products
1. Dummy brands and fake products with the same brand name are on the rise 2. There are excise restrictions in most of the parts of the countries which hampers the penetration 3.Cultivation of the Mexican agave plant, from which tequila is Threats distilled, cause the company to pull out from retailing in certain areas Competition
1.Tequilablanco Competitors 2. Tequila reposado
doc_640576343.docx
SWOT ANALYSIS OF JOSE CUERVO
Jose Cuervo
Parent Company
Tequila Cuervo La Rojeña/Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Jose Cuervo. Don’t let go.
USP
Largest selling Tequila brand in the world STP
Bar-pub, nightclub goers, Party going individuals both male and Segment female
Target Group
Young urban individuals from the upper middle class
Positioning
The original tequila SWOT Analysis
1. Holds a majority of the market share in the US 2. Sold in over 90 countries hence the wide supply and distribution network 3. Among the top 10 spirit producer in the world (the original parent company) 4. Strong brand awareness due to media and mention in the songs of the various artists Strength 5. Popular advertising and marketing strategies
1.Against the image it has been launched as a premium product in most of the countries including India 2. Still has limited brand recall compared to competition especially Weakness emerging economies
1. Pub cultureis growingrapidly in developing countries 2. Youngsters are more into vodka and tequila than other traditional Opportunity liquor products
1. Dummy brands and fake products with the same brand name are on the rise 2. There are excise restrictions in most of the parts of the countries which hampers the penetration 3.Cultivation of the Mexican agave plant, from which tequila is Threats distilled, cause the company to pull out from retailing in certain areas Competition
1.Tequilablanco Competitors 2. Tequila reposado
doc_640576343.docx