Description
SWOT ANALYSIS OF JORDACHE
Jordache
Parent company
Jordache Enterprises, Inc
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
Usp
The brand is known for their jeans STP
Segment
Mid premium class men and women having a flair for denims.
Target group
Young urban men and women
Positioning
Something for every customer SWOT analysis
1. The brand has strong presence in the world of denim 2. Jordache produces 35,000,000 garments every year at their plants. 3. The brand has a diverse portfolio including fragrances, underwear, sleepwear, loungewear, footwear, sweaters, watches, jewelry, eyewear, belts, leather goods, hats etc. 4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network 5. The brand uses sustainable methods of production benefitting the environment. Strength 6. The brand has been endorsed by many film celebrities
1. The company has diversified into too many spaces which might make it difficult to handle the brands. 2. Brand’s global appeal is limited compared to leading apparel Weakness brands
1.The brand can increase its brand awareness by more marketing Opportunity campaigns.
1. Other brands offer similar styles and cuts. Threats 2. Similar products available in other brands. Competition
1.Levis 2. United colors of Benetton Competitors 3. Wills
doc_144399743.docx
SWOT ANALYSIS OF JORDACHE
Jordache
Parent company
Jordache Enterprises, Inc
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
Usp
The brand is known for their jeans STP
Segment
Mid premium class men and women having a flair for denims.
Target group
Young urban men and women
Positioning
Something for every customer SWOT analysis
1. The brand has strong presence in the world of denim 2. Jordache produces 35,000,000 garments every year at their plants. 3. The brand has a diverse portfolio including fragrances, underwear, sleepwear, loungewear, footwear, sweaters, watches, jewelry, eyewear, belts, leather goods, hats etc. 4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network 5. The brand uses sustainable methods of production benefitting the environment. Strength 6. The brand has been endorsed by many film celebrities
1. The company has diversified into too many spaces which might make it difficult to handle the brands. 2. Brand’s global appeal is limited compared to leading apparel Weakness brands
1.The brand can increase its brand awareness by more marketing Opportunity campaigns.
1. Other brands offer similar styles and cuts. Threats 2. Similar products available in other brands. Competition
1.Levis 2. United colors of Benetton Competitors 3. Wills
doc_144399743.docx