Description
SWOT ANALYSIS OF JOHNSON'S BEDTIME
Johnson's Bedtime
Parent Company
Johnson and Johnson
Category
Baby Care
Sector
FMCG
Tagline/ Slogan
Help Baby Sleep Better
A unique aromatic product that take cares of babies helping them USP sleep better STP
Segment
Baby care product
Target Group
New born babies and mothers
Gives baby a relaxed atmosphere at bath time to enable him or her to sleep better. The formula contains lavender, a known natural floral Positioning for relaxation. It leaves baby's skin smooth, soft and moisturized. SWOT Analysis
1. The largest selling brand for baby care products on which mothers can rely 2. Significant sales and marketing capabilities 3. Uniqueness of product, excellent scent 4. Good advertising and brand awareness Strength 5. Excellent global distribution and product
Weakness
1.Limited presence in the rural areas, which can be a huge segment
1.Taking the product to rural market 2.Bring out more such kind of products for children slightly higher age group Opportunity 3.Tie-ups with hotel chains, crèches and playhouses
1.Competitive brands and products in the same segment Threats 2. Indigenous products as substitutes Competition
1.1st Step 2.Himalaya herbal Competitors 3.Chicoo
doc_734675270.docx
SWOT ANALYSIS OF JOHNSON'S BEDTIME
Johnson's Bedtime
Parent Company
Johnson and Johnson
Category
Baby Care
Sector
FMCG
Tagline/ Slogan
Help Baby Sleep Better
A unique aromatic product that take cares of babies helping them USP sleep better STP
Segment
Baby care product
Target Group
New born babies and mothers
Gives baby a relaxed atmosphere at bath time to enable him or her to sleep better. The formula contains lavender, a known natural floral Positioning for relaxation. It leaves baby's skin smooth, soft and moisturized. SWOT Analysis
1. The largest selling brand for baby care products on which mothers can rely 2. Significant sales and marketing capabilities 3. Uniqueness of product, excellent scent 4. Good advertising and brand awareness Strength 5. Excellent global distribution and product
Weakness
1.Limited presence in the rural areas, which can be a huge segment
1.Taking the product to rural market 2.Bring out more such kind of products for children slightly higher age group Opportunity 3.Tie-ups with hotel chains, crèches and playhouses
1.Competitive brands and products in the same segment Threats 2. Indigenous products as substitutes Competition
1.1st Step 2.Himalaya herbal Competitors 3.Chicoo
doc_734675270.docx