Description
SWOT ANALYSIS OF JOHNSON'S BEBE
Johnsons Bebe
Parent Company
Johnson and Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Young care
USP
Ideal for skin care from head to toe STP
Segment
Young care segment
Target Group
Young children and adolescent girls
Positioning
Bebe provides you the care that exactly suits your skin type. SWOT Analysis
1. Strong brand backing of JnJ 2. Excellent global distribution network and availability through multibrand retail outlets 3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand Strength 4. High product quality and available in good packaging
1.Limited brand awareness globally as compared to other JnJ brands Weakness 2.Not present all over the world like other J&J products
1. Devloping different varieties of lotions 2.Developing similar kind of products for teenage girls. Opportunity 3.Approaching rural market and expanding globally
Threats
1. Competitors entering into the segment
2. Substitute products Competition
1.Pears 2.Bubchen Competitors 3.Nivea
doc_209158932.docx
SWOT ANALYSIS OF JOHNSON'S BEBE
Johnsons Bebe
Parent Company
Johnson and Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Young care
USP
Ideal for skin care from head to toe STP
Segment
Young care segment
Target Group
Young children and adolescent girls
Positioning
Bebe provides you the care that exactly suits your skin type. SWOT Analysis
1. Strong brand backing of JnJ 2. Excellent global distribution network and availability through multibrand retail outlets 3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand Strength 4. High product quality and available in good packaging
1.Limited brand awareness globally as compared to other JnJ brands Weakness 2.Not present all over the world like other J&J products
1. Devloping different varieties of lotions 2.Developing similar kind of products for teenage girls. Opportunity 3.Approaching rural market and expanding globally
Threats
1. Competitors entering into the segment
2. Substitute products Competition
1.Pears 2.Bubchen Competitors 3.Nivea
doc_209158932.docx