Description
SWOT ANALYSIS OF JOHNSON'S BABY SHAMPOO
Johnson's Baby Shampoo
Parent Company
Johnson & Johnson
Category
Baby care brand- Hair care
Sector
FMCG
Tagline/ Slogan
No more tears
The mild, tearless formula baby shampoo which is gentle to the eyes USP as pure water STP
Segment
Baby care with smooth hairs
Target Group
Small babies and mothers
No tear formula which is Soap free, hypoallergenic, and dermatologist Positioning tested SWOT Analysis
1. Strong brand loyalty and positive word of mouth 2. High quality product used extensively in urban areas 3. Best use of advertising media for increasing brand awareness 4. First of its kind to introduce tearless formula Strength 5. Excellent global reach and distribution
1. Less popular in rural area as compared to urban area 2.Shampoo for baby is not that popular as compared to powders and Weakness oils
1. Untapped Rural market and growing semi-urban centres 2.Shampoo trial packs in sachets Opportunity 3. Tie-up with crèches, playhouses and hotel chains
1.Competitive brands and products in the same segment 2. Indigenous products as substitutes Threats 3. Indigenous substitute for babies made at home Competition
1. Himalaya herbal 2.Gentelle Competitors 3.chicco
doc_788062200.docx
SWOT ANALYSIS OF JOHNSON'S BABY SHAMPOO
Johnson's Baby Shampoo
Parent Company
Johnson & Johnson
Category
Baby care brand- Hair care
Sector
FMCG
Tagline/ Slogan
No more tears
The mild, tearless formula baby shampoo which is gentle to the eyes USP as pure water STP
Segment
Baby care with smooth hairs
Target Group
Small babies and mothers
No tear formula which is Soap free, hypoallergenic, and dermatologist Positioning tested SWOT Analysis
1. Strong brand loyalty and positive word of mouth 2. High quality product used extensively in urban areas 3. Best use of advertising media for increasing brand awareness 4. First of its kind to introduce tearless formula Strength 5. Excellent global reach and distribution
1. Less popular in rural area as compared to urban area 2.Shampoo for baby is not that popular as compared to powders and Weakness oils
1. Untapped Rural market and growing semi-urban centres 2.Shampoo trial packs in sachets Opportunity 3. Tie-up with crèches, playhouses and hotel chains
1.Competitive brands and products in the same segment 2. Indigenous products as substitutes Threats 3. Indigenous substitute for babies made at home Competition
1. Himalaya herbal 2.Gentelle Competitors 3.chicco
doc_788062200.docx