Description
SWOT ANALYSIS OF JOHNSON'S BABY POWDER
Johnson's Baby Powder
Parent Company
Johnson & Johnson
Category
Baby care products- Skin care
Sector
FMCG
Tagline/ Slogan
Because you're still someone's baby
USP
Baby soft scent that soothes the skin STP
Segment
Baby care-skin care segment
Target Group
New born baby and mothers
A talc which leaves a smooth friction-free layer to reduce the effects Positioning of rubbing and chafing, to keep baby’s skin healthy and soft. SWOT Analysis
1. Brand name and positive word of mouth 2.Johnson & Johnson extensive reach across the world 3.Such high is the product quality, that even adults use the product extensively 4. Strong brand presence 5. Effective advertising media for promotion 6. Distribution channel very good Strength 7. Available in Aloe Vera, Lavender and Chamomile variants
1. Limited presence in the rural market Weakness 2.People prefer indigenous alternatives for babies with sensitive skin
Opportunity
1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches
1. Other popular brands in the segment Threats 2. Threat of cheap local brands and imitations Competition
1.Himalaya 2.Gentelle Competitors 3.Mothercare
doc_302249347.docx
SWOT ANALYSIS OF JOHNSON'S BABY POWDER
Johnson's Baby Powder
Parent Company
Johnson & Johnson
Category
Baby care products- Skin care
Sector
FMCG
Tagline/ Slogan
Because you're still someone's baby
USP
Baby soft scent that soothes the skin STP
Segment
Baby care-skin care segment
Target Group
New born baby and mothers
A talc which leaves a smooth friction-free layer to reduce the effects Positioning of rubbing and chafing, to keep baby’s skin healthy and soft. SWOT Analysis
1. Brand name and positive word of mouth 2.Johnson & Johnson extensive reach across the world 3.Such high is the product quality, that even adults use the product extensively 4. Strong brand presence 5. Effective advertising media for promotion 6. Distribution channel very good Strength 7. Available in Aloe Vera, Lavender and Chamomile variants
1. Limited presence in the rural market Weakness 2.People prefer indigenous alternatives for babies with sensitive skin
Opportunity
1. Well reputed and established global brand, every chance to grow further in the emerging economies as well
2.Tie-ups with hotel chains, children playhouses, crèches
1. Other popular brands in the segment Threats 2. Threat of cheap local brands and imitations Competition
1.Himalaya 2.Gentelle Competitors 3.Mothercare
doc_302249347.docx