Description
SWOT ANALYSIS OF JOHNSON'S BABY OIL
Johnson's Baby Oil
Parent Company
Johnson and Johnson
Category
Baby care
Sector
FMCG
Tagline/ Slogan
Love in a bottle; Turn on a tan with Johnson's
USP
Mild, Gentle and moisturizing mineral baby oil STP
Segment
Baby care product
Target Group
Babies and mothers
A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to Positioning spread, so it's ideal for baby massage SWOT Analysis
1. Trusted brand serving for more than 120years 3. J&J Oils are popular amongst urban mothers for their children 3. Mildly perfumed and non staining 4. The most widely distributed baby oil brand in India 5. Good advertising and reach Strength 6. Strong backing of the brand by the J&J brand
1. The oil doesn’t helps dry skin in winters 2.Limited presence in the rural market where indigenous oils are Weakness considered better
Opportunity
1. Promote brand to be also used by mothers 2.Rural market tapping through sachets
3.Tie-ups with hotel chains, children playhouses, crèches
1.Competitive brands and products in the same segment Threats 2. Indigenous products as substitutes Competition
1.Figaro olive oil 2.Himalaya herbal 3.Gentelle Competitors 4.Chicco
doc_245816811.docx
SWOT ANALYSIS OF JOHNSON'S BABY OIL
Johnson's Baby Oil
Parent Company
Johnson and Johnson
Category
Baby care
Sector
FMCG
Tagline/ Slogan
Love in a bottle; Turn on a tan with Johnson's
USP
Mild, Gentle and moisturizing mineral baby oil STP
Segment
Baby care product
Target Group
Babies and mothers
A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to Positioning spread, so it's ideal for baby massage SWOT Analysis
1. Trusted brand serving for more than 120years 3. J&J Oils are popular amongst urban mothers for their children 3. Mildly perfumed and non staining 4. The most widely distributed baby oil brand in India 5. Good advertising and reach Strength 6. Strong backing of the brand by the J&J brand
1. The oil doesn’t helps dry skin in winters 2.Limited presence in the rural market where indigenous oils are Weakness considered better
Opportunity
1. Promote brand to be also used by mothers 2.Rural market tapping through sachets
3.Tie-ups with hotel chains, children playhouses, crèches
1.Competitive brands and products in the same segment Threats 2. Indigenous products as substitutes Competition
1.Figaro olive oil 2.Himalaya herbal 3.Gentelle Competitors 4.Chicco
doc_245816811.docx