Description
SWOT ANALYSIS OF JOHNSON'S BABY LOTION
Johnson’s Baby Lotion
Parent Company
Johnson & Johnson
Category
Baby care products- Skin product
Sector
FMCG
Tagline/ Slogan
Because every moment with your little one is precious
USP
Baby lotion with cleansing effect and moisturizer STP
Segment
Baby care skin segment
Target Group
Baby and mothers from urban areas
A moisturizing lotion which has cleansing effect and it protects babies Positioning skin from dryness and also nourishes the skin. SWOT Analysis
1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute. 2. J&J Baby Lotion available in attractive packaging 3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand 4. Excellent distribution network Strength 5. Presence in all the shops all over the country
1.Sensitive skins have fear of skin reactions Weakness 2.Rural presence is not that wide
1.Devloping different varieties of lotions 2.Developing similar kind of products for mothers Opportunity 3.Approaching rural market
1.Other brands in this segment Threats 2.Substitues such as milk cream and oils Competition
1.Gentelle 2.Himalaya herbal 3.Mothercare Competitors 4.Chicco
doc_417808624.docx
SWOT ANALYSIS OF JOHNSON'S BABY LOTION
Johnson’s Baby Lotion
Parent Company
Johnson & Johnson
Category
Baby care products- Skin product
Sector
FMCG
Tagline/ Slogan
Because every moment with your little one is precious
USP
Baby lotion with cleansing effect and moisturizer STP
Segment
Baby care skin segment
Target Group
Baby and mothers from urban areas
A moisturizing lotion which has cleansing effect and it protects babies Positioning skin from dryness and also nourishes the skin. SWOT Analysis
1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute. 2. J&J Baby Lotion available in attractive packaging 3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand 4. Excellent distribution network Strength 5. Presence in all the shops all over the country
1.Sensitive skins have fear of skin reactions Weakness 2.Rural presence is not that wide
1.Devloping different varieties of lotions 2.Developing similar kind of products for mothers Opportunity 3.Approaching rural market
1.Other brands in this segment Threats 2.Substitues such as milk cream and oils Competition
1.Gentelle 2.Himalaya herbal 3.Mothercare Competitors 4.Chicco
doc_417808624.docx