Description
SWOT ANALYSIS OF JOHNSON & JOHNSON
Johnson & Johnson
Parent Company
Johnson & Johnson
Category
Health care product and Pharma
Sector
FMCG
Tagline/ Slogan
The Family Company
USP
Innovative healthcare products and trusted brand STP
Segment
Health care segment
Target Group
Mostly urban families and hospitals and clinics
Positioning
Promise to healthcare SWOT Analysis
1. Johnson & Johnson is one of the World’s Most Admired Companies 2. The United Nations awarded Johnson & Johnson the 2011 Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative. 3. One of the “Top 100 Companies for Working Mothers” every year since the list was initiated 26 years ago. 4. Brand presence in form of advertising media and print media for a number of products. 5.Excellent distribution network as the brand is supplied to remote villages and faraway places 6.J&J is a brand trusted by mothers the world over 7. Has an excellent product portfolio and high quality offerings 8. It includes some 250 subsidiary companies with operations in over Strength 57 countries and products sold in over 175 countries
1. Maintaining a global brand can pe problematic as retailers can cause sale of expired products 2. Being a global brand means operations are disturbed by market Weakness fluctuations
1. Acquisitions of other smaller companies and increasing broad brand presence. 2. Bringing out a range of more portable products for economy class Opportunity and increasing rural penetration
1. Excessive promotion of any product making it almost generic. 2. Spurious brands with the name similar to existing brand name Threats 3. Availability of cheap substitutes and low priced competitors. Competition
1. Reckitt Benckiser 2.Paras Competitors 3.Himayala
doc_503113659.docx
SWOT ANALYSIS OF JOHNSON & JOHNSON
Johnson & Johnson
Parent Company
Johnson & Johnson
Category
Health care product and Pharma
Sector
FMCG
Tagline/ Slogan
The Family Company
USP
Innovative healthcare products and trusted brand STP
Segment
Health care segment
Target Group
Mostly urban families and hospitals and clinics
Positioning
Promise to healthcare SWOT Analysis
1. Johnson & Johnson is one of the World’s Most Admired Companies 2. The United Nations awarded Johnson & Johnson the 2011 Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative. 3. One of the “Top 100 Companies for Working Mothers” every year since the list was initiated 26 years ago. 4. Brand presence in form of advertising media and print media for a number of products. 5.Excellent distribution network as the brand is supplied to remote villages and faraway places 6.J&J is a brand trusted by mothers the world over 7. Has an excellent product portfolio and high quality offerings 8. It includes some 250 subsidiary companies with operations in over Strength 57 countries and products sold in over 175 countries
1. Maintaining a global brand can pe problematic as retailers can cause sale of expired products 2. Being a global brand means operations are disturbed by market Weakness fluctuations
1. Acquisitions of other smaller companies and increasing broad brand presence. 2. Bringing out a range of more portable products for economy class Opportunity and increasing rural penetration
1. Excessive promotion of any product making it almost generic. 2. Spurious brands with the name similar to existing brand name Threats 3. Availability of cheap substitutes and low priced competitors. Competition
1. Reckitt Benckiser 2.Paras Competitors 3.Himayala
doc_503113659.docx