Description
SWOT ANALYSIS OF JOHN MILLER
John Miller
Parent Company
Van Winkel Fashion
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Makes it look easy
Fashionable collection along with an innovative and detailed USP craftsmanship STP
Those whole love luxury clothing and for whom the perfect fit is the Segment most important thing
Medium and High purchasing power with an attitude of always Target Group wearing crisp and best quality clothes
Luxury clothes which are extremely comfortable and are of Positioning exceptionally good quality SWOT Analysis
1. Their shirts are known for their good quality world over 2. They have beautiful and detailed workmanship 3. They have established an excellent brand name for themselves all over the world 4. They believe in long term relationships with their customers as well as their supply chain and dealer. 5. They are a perfect example of a service oriented company 6.They are one of the few luxury brands which provide the options of creating personal shirts and having the custom make options 7.Their shirt prices are in the mid range hence preferred by a lot of Strength people
1.The competition in this segment is increasing means limited market share growth Weakness 2.Due to many options brand switching is high
1.They should expand into unexplored global markets and try to create a worldwide presence 2.Women’s fashion should be their next target market as well as trying their hand at accessories to create a larger audience for their products 3.Online Retail and E marketing are gaining a lot of importance in Opportunity recent times
1.Luxury brands in this segment are just going on increasing 2.Consumer switching is on the rise and brand loyalty is extremely low 3.The supply chain dealers and vendors gaining more advantage on Threats the brand because of changing economic scenario Competition
1.Peter England 2.Louis Philippe Competitors 3.Zegna Menswear
doc_533991134.docx
SWOT ANALYSIS OF JOHN MILLER
John Miller
Parent Company
Van Winkel Fashion
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Makes it look easy
Fashionable collection along with an innovative and detailed USP craftsmanship STP
Those whole love luxury clothing and for whom the perfect fit is the Segment most important thing
Medium and High purchasing power with an attitude of always Target Group wearing crisp and best quality clothes
Luxury clothes which are extremely comfortable and are of Positioning exceptionally good quality SWOT Analysis
1. Their shirts are known for their good quality world over 2. They have beautiful and detailed workmanship 3. They have established an excellent brand name for themselves all over the world 4. They believe in long term relationships with their customers as well as their supply chain and dealer. 5. They are a perfect example of a service oriented company 6.They are one of the few luxury brands which provide the options of creating personal shirts and having the custom make options 7.Their shirt prices are in the mid range hence preferred by a lot of Strength people
1.The competition in this segment is increasing means limited market share growth Weakness 2.Due to many options brand switching is high
1.They should expand into unexplored global markets and try to create a worldwide presence 2.Women’s fashion should be their next target market as well as trying their hand at accessories to create a larger audience for their products 3.Online Retail and E marketing are gaining a lot of importance in Opportunity recent times
1.Luxury brands in this segment are just going on increasing 2.Consumer switching is on the rise and brand loyalty is extremely low 3.The supply chain dealers and vendors gaining more advantage on Threats the brand because of changing economic scenario Competition
1.Peter England 2.Louis Philippe Competitors 3.Zegna Menswear
doc_533991134.docx