Description
SWOT ANALYSIS OF JOE BOXER
Joe Boxer
Parent Company
Iconix Brand Group
Category
Underwear and related apparel
Sector
Lifestyle and retail
Tagline/ Slogan
There is more to life than underwear
Brand which provides contagious entertaining fun for family and USP friend STP
Segment
Primary target is Men expanded into women and kids
Target Group
Novelty hanging undergarment which identifies the wearer
Positioning
Change daily SWOT Analysis
1. Brand differentiates the firm from its competitors 2. Continuous improvement on quality to maintain customer loyalty 3. Unique and distinctive product and service for which customer will pay premium 4. Seeking to keep cost lowest to attain advantage over its competitors 5. Very high brand awareness in the American market Strength 6. Sales done through exclusive tie-up with Kmart and Sears stores
1.Needs to ensure sustainable competitive advantage by entering newer markets 2.Other brands have their awareness globally due to variable Weakness products differentiation
1.Opportunity in emerging market where sales can be increased 2. Taking forward the brand image as it has good brand awareness Opportunity among its target market
1.Emerging new Brands who can offer more innovative products 2.Local undergarment brands which offer lingerie products at less price Threats 3. Fake products and imitations affects brand image Competition
1.Jockey 2.Calvin Klein Competitors 3.Diesel
doc_815575117.docx
SWOT ANALYSIS OF JOE BOXER
Joe Boxer
Parent Company
Iconix Brand Group
Category
Underwear and related apparel
Sector
Lifestyle and retail
Tagline/ Slogan
There is more to life than underwear
Brand which provides contagious entertaining fun for family and USP friend STP
Segment
Primary target is Men expanded into women and kids
Target Group
Novelty hanging undergarment which identifies the wearer
Positioning
Change daily SWOT Analysis
1. Brand differentiates the firm from its competitors 2. Continuous improvement on quality to maintain customer loyalty 3. Unique and distinctive product and service for which customer will pay premium 4. Seeking to keep cost lowest to attain advantage over its competitors 5. Very high brand awareness in the American market Strength 6. Sales done through exclusive tie-up with Kmart and Sears stores
1.Needs to ensure sustainable competitive advantage by entering newer markets 2.Other brands have their awareness globally due to variable Weakness products differentiation
1.Opportunity in emerging market where sales can be increased 2. Taking forward the brand image as it has good brand awareness Opportunity among its target market
1.Emerging new Brands who can offer more innovative products 2.Local undergarment brands which offer lingerie products at less price Threats 3. Fake products and imitations affects brand image Competition
1.Jockey 2.Calvin Klein Competitors 3.Diesel
doc_815575117.docx