Description
SWOT ANALYSIS OF JOCKEY
Jockey
Parent Company
Jockey International
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Just Jockeying; Genuine Jockey
USP
Good Quality Innerwear Clothing STP
Segment
Full Market Coverage
Target Group
Men, Women and kids of all age groups
Positioning
Fun and Youthful way of thinking and Lifestyle choice SWOT Analysis
1. Known as an established brand in inner wear, sleep wear for women, men and children 2. Established and trusted Brand Name globally 3. Jockey is a recognized trademark in 120 countries 4. Is an active corporate citizen 5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally Strength 6. Popular advertising campaigns and good brand visibility
1.Brand Name has to be protected and hence the costs increases 2. Competition from other popular brands means limited market Weakness share growth
1.Emerging markets are projected to have increasing sales in the Opportunity lingerie sector 2.To take forward its jockey initiative as more number of people are
becoming aware of their lingerie and nightwear
1.New entrants have a chance if they offer innovative designs and services 2.Intense Competition from existing players 3.Problem of imitation of designs in countries where property rights Threats are not properly defined Competition
1.Fruit of the Loom 2.Hanes 3. VIP innerwear Competitors 4. Amul Macho Innerwear
doc_228181999.docx
SWOT ANALYSIS OF JOCKEY
Jockey
Parent Company
Jockey International
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Just Jockeying; Genuine Jockey
USP
Good Quality Innerwear Clothing STP
Segment
Full Market Coverage
Target Group
Men, Women and kids of all age groups
Positioning
Fun and Youthful way of thinking and Lifestyle choice SWOT Analysis
1. Known as an established brand in inner wear, sleep wear for women, men and children 2. Established and trusted Brand Name globally 3. Jockey is a recognized trademark in 120 countries 4. Is an active corporate citizen 5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally Strength 6. Popular advertising campaigns and good brand visibility
1.Brand Name has to be protected and hence the costs increases 2. Competition from other popular brands means limited market Weakness share growth
1.Emerging markets are projected to have increasing sales in the Opportunity lingerie sector 2.To take forward its jockey initiative as more number of people are
becoming aware of their lingerie and nightwear
1.New entrants have a chance if they offer innovative designs and services 2.Intense Competition from existing players 3.Problem of imitation of designs in countries where property rights Threats are not properly defined Competition
1.Fruit of the Loom 2.Hanes 3. VIP innerwear Competitors 4. Amul Macho Innerwear
doc_228181999.docx